John Baker

Role
Director, Marketing Analytics at Priceline
Location
Norwalk, CT, US
LinkedIn followers
500 followers

About John Baker

Specialties: Digital Marketing, Bidding Optimisation, Operations Management, Performance…

Experience

  1. Director, Marketing Analytics

    Priceline

    Apr 2019 — Present

    Responsible for revenue and order growth across Google Hotel Ads, Bing Hotel Ads, Trivago, TripAdvisor, Kayak Hotel and Kayak Car placements. Manage team of data scientists to build algorithms to optimise performance, identify opportunities using new data sources and build reliable scalable solutions to maximise order growth within our profitability targets.

Education

  • The Open University

    MBA, Business Administration, Management and Operations

    2006 — 2009

  • The Open University

    Diploma, Business Management 2006-2007

    2005 — 2009

  • ASQ and Catalyst Consulting

    Six Sigma, Black Belt Certification

    2009 — 2010

Skills

  • Crm
  • Telecommunications
  • Process Improvement
  • Change Management
  • Operations Management
  • Project Delivery
  • Management
  • Statistical Data Analysis
  • Machine Learning
  • Six Sigma
  • Digital Marketing
  • Strategy

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John Baker — Director, Marketing Analytics at Priceline in Norwalk, CT, US | Unifers