Johnathon Cherry

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOHNATHON CHERRY

I’m a Marketing Operations & GTM Analytics professional who loves bringing clarity and structure to fast-growing teams. I focus on building the attribution models, KPI frameworks, and reporting systems that help SaaS companies understand what’s working, where pipeline comes from, and how to scale it.My experience spans multi-touch attribution, pipeline modeling, funnel diagnostics, and executive reporting. I work closely with Marketing, Sales Strategy, BDR teams, and BI partners to turn complex data into insights that actually drive action — not just dashboards.A big part of my work has been helping shift organizations from MQL-driven measurement to more account- and pipeline-focused frameworks that reflect true revenue impact. I’ve supported redesigns of scoring, influence models, and reporting standards so teams can align on data that’s accurate, meaningful, and tied to business outcomes.I’m fluent in martech (Marketo, Salesforce, 6sense, HockeyStack, GA4), and I have working proficiency in Snowflake SQL and Tableau/Looker — mainly for validation, analysis, and building clean, reliable reports.I enjoy solving ambiguous problems, partnering cross-functionally, and creating systems that make GTM teams smarter, faster, and more aligned.Focus Areas: Marketing Ops, Funnel & Pipeline Analytics, Attribution Modeling, KPI Frameworks, GTM Reporting, SQL (Working Proficiency), Martech Architecture, Executive Insights.*Columbia Alums - Please reach out if I can help you in any way!