John Petri
CEO @Fuel Business Minded Creative, Inc
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WORK HISTORY
CEO @Fuel Business Minded Creative, Inc
Atlanta, GA, US
Creative agency founder and visionary design leader known for building brands, aligning teams, and executing bold, strategy-led experiences that grow businesses and energize audiences.Fuel BMC is a strategic marketing and creative agency that helps clients drive growth through go-to-market strategy, brand identity, premium video, and campaign development. We partner directly with C-suite leaders and internal teams to launch new brands, transform legacy platforms, and create content that performs across every channel—digital, physical, experiential, and more.As founder and creative lead, I guide vision, strategy, and execution from concept to delivery—translating complex ideas into intuitive design and emotionally resonant storytelling. I’ve led cross-functional teams through full-scale brand transformations, integrated campaign development, and high-stakes creative pitches. Whether reimagining a legacy sports brand or helping a startup stand out in a crowded category, I bring a business-minded approach to bold creative. My work spans stadiums, screens, retail, and everything in between—designed to move people and move the needle.Selected Highlights• Led pitch creative for the $66.7M stadium naming rights deal with the Cincinnati Bengals• Drove 130% revenue growth at S2 Cognition through rebrand, site relaunch, and content featured on NFL Network, ESPN, and viral media channels• Built the Atlanta Vibe brand from scratch—jerseys, digital, retail, and fan experience• Spearheaded rebrand and creative at LakePoint Sports, contributing to 117% revenue growth• Led national rollout of U.S. Soccer’s “Respect the Call” campaign• Directed high-impact work for Braves, Hawks, Seahawks, 49ers, NCAA, Mizuno, and moreTrusted by Industry LeadersClients include the Atlanta Braves, Atlanta Hawks, Utah Jazz, San Francisco 49ers, Seattle Seahawks, Cincinnati Bengals, NCAA, San Jose Sharks, Mizuno, Powerade, Coca-Cola, U.S. Soccer, and more.
EDUCATION
The College of Saint Rose
Bachelor of Fine Arts (B.F.A.), Graphic Design
SKILLS
ABOUT JOHN PETRI
As CEO and Founder of Fuel Business Minded Creative, Inc, I lead a strategic marketing and creative agency that merges innovative brand and business strategies with cutting-edge design and engaging branding, design, video, photography, and illustration content to create impactful results for our clients.With over 20 years of experience in the creative and marketing industry, I am passionate about helping businesses reach their full potential through transformational branding, strategic positioning, and leveraging creative to provide world-class customer experiences at every touchpoint.During my time at Fuel BMC, I have had the privilege of working with some of the most established pro sports brands, including the Atlanta Braves, Atlanta Hawks, Utah Jazz, San Francisco 49ers, Seattle Seahawks, NCAA, and U.S. Soccer, as well as major B2C and B2B brands like Powerade, Manhattan Associates, TK Elevators, and many more. But, equally exciting, are the times we\'ve helped emerging brands breakthrough to achieve success – like helping S2 Cognition go viral ahead of the 2023 NFL Draft and appear on the Pat McAfee Show; helping a start-up sports testing brand win $200M in private investment; having the opportunity to help launch teams for their inaugural season in the Atlanta Vibe Pro Volleyball of the Pro Volleyball Federation, and the College Park Skyhawks of the NBA G League where we played a role in helping them win the league’s top fan engagement social & digital media award honoree; Building the strategy and design approach for presentations that have helped NFL, MLB, and NHL teams land 8-figure sponsorship deals; A multi-year partnership with LakePoint Sports being part of the team that helped achieve an increase of 117% top line growth, and 159% operating EBITDA; and much more.Through thoughtful, strategic design and innovative marketing, we\'ve been able to help organizations increase their revenues and expand their reach in meaningful ways. I certainly don’t take credit for the hard work and dedication of our clients and the results we achieve as a team, it’s incredibly rewarding being a part of their success and seeing the measurable impact our partnerships have on both short-term results and long-term brand equity. Together, we craft solutions that not only drive success but also build lasting connections with audiences.
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