John White

About John White

I’m a senior marketing, growth, and technology solutions executive with 25+ years of experience delivering results at the intersection of SaaS, media, gaming, entertainment, and omnichannel engagement. I help brands and channel partners architect, scale, and optimize high-performing campaigns across finance, healthcare, automotive, hospitality, education, gaming, and nonprofit sectors.I combine deep technical expertise with creative and strategic leadership — guiding clients through platform selection, integrations, automation, and campaign architecture, while shaping content, messaging, and creative direction that drive engagement and ROI. My work unites global development teams (engineering, data, product) with creative and marketing teams to deliver solutions that are technically sound, strategically aligned, and brand-perfect.I’ve partnered with agencies, and both enterprise & SMB clients, leading campaigns from precision-targeted 5K-contact initiatives to national programs reaching 20M+ people — spanning email, SMS, social, PURLs/QR, direct mail, and AI-enhanced digital.As VP of Business Development & Strategy at Experiture, my role includes- Enabling agency partnerships through co-selling, white-label strategy, and embedded platform support- Leading cross-functional and global teams to deliver custom SaaS, marketing automation, and creative solutions- Driving growth through channel alliances with print, marketing, and SaaS service providers- Guiding client strategy and content to align messaging, creative, and channel mix with measurable goals- Championing AI-driven campaign design using automation, personalization, and journey logicSpecialties & Strengths: Technology Solutions Expertise – SaaS architecture, integrations, and automation frameworks Global Team Leadership – Aligning development, data, and creative teams for seamless execution Customer Success Leadership – Lifecycle programs that grow CLV, reduce churn, and expand revenue Agency & Partner Enablement – GTM planning, co-branded offerings, and revenue alignment Creative & Message Architecture – Strategic narratives backed by segmentation and analytics AI-Powered Campaign Execution – Personalization and automation to create self-optimizing flowsTrusted by brands like Ford, Hilton, Delta, Cigna, CVS, Mitsubishi, and Hyatt, I deliver measurable results through alignment, innovation, and execution.Let’s connect if you’re building campaigns, teams, or platforms that combine AI, partnerships, SaaS, and omnichannel engagement to create lasting business value.

Experience

1. VP Business Development & Strategy

   Experiture

   Jul 2018 — Present · Brooklyn, NY, US

   Lead business operations, customer success, sales, partnerships, and strategic initiatives for a SaaS-based marketing-technology company. Drive customer retention, revenue expansion, and engagement across finance, healthcare, retail, hospitality, automotive, entertainment, higher education, non-profits, and gaming industries.• Customer Success & Retention: Build and scale customer success frameworks that improve renewals and satisfaction through data-driven insights and personalized engagement.• Strategic Growth & Leadership: Lead global teams across customer success, sales, and marketing, ensuring seamless onboarding, engagement, and retention.• Industry Solutions & Client Strategy: Develop integrated engagement strategies that enhance customer journeys, loyalty, and brand affinity across diverse industries.• Revenue Optimization: Identify new business opportunities, enhance upselling and cross-selling programs, and strengthen long-term partnerships.• Cross-Functional Collaboration: Align Sales, Product, and Marketing teams to enhance the customer journey, reduce churn, and drive adoption.• Marketing & Engagement Programs: Design and implement cross-channel engagement solutions, including direct mail, email, SMS, and social media.• Brand Visibility & Market Presence: Oversee trade show outreach, lead generation, and targeted marketing campaigns to strengthen brand presence and business growth.• Operational & Team Leadership: Manage global operations, optimize resources, and drive cross-functional collaboration to improve customer success outcomes.• Technology & Data Insights: Leverage AI-driven engagement strategies, predictive analytics, and CRM integrations to enhance customer segmentation, personalization, and lifetime value.• Customer Advocacy & VoC Programs: Establish and oversee Voice of Customer (VoC) programs, ensuring customer feedback informs product enhancements, engagement strategies, and business decisions.

Education

• The New School

  Audio Engineering, Audio Engineering & Production

  2001 — 2002

• Trinity College Dublin

  Irish History & Politics, History

  1997 — 1998

Skills

• Recording
• Commercials
• Integrated Marketing
• Post Production
• Music Production
• Studio Recording
• Video Games
• A&R
• Music
• Composition
• Film
• Professional Audio
• Pro Tools
• Music Supervision
• Animation
• Audio Post Production
• Television
• Multimedia
• Music Industry
• Sound
• Social Media
• Mastering