John Alexander
Global Product Marketing Manager @ IBM | Data & AI | Product Marketing, Go-To-Market Strategies
- Role
- Global Product Marketing Manager at IBM
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About John Alexander
Product Marketing professional with 12+ years of experience driving go-to-market strategy, positioning, and messaging for B2B SaaS products. I specialize in crafting compelling product narratives, enabling sales with impactful content, and aligning cross-functional teams to launch and scale enterprise solutions. With a strong foundation in content strategy, market intelligence, and demand generation, I bring a mix of strategic thinking and hands-on execution to every initiative. Passionate about turning complex tech into clear value for customers.My approach is both strategic and hands-on—driven by curiosity, data, and customer insights. I believe in collaborative leadership, empowering cross-functional teams to solve problems creatively and execute with clarity. Over the years, I’ve worked closely with product, sales, and engineering teams to launch enterprise solutions across domains like AI, data, cloud—translating complex technologies into compelling business value.Passionate about building scalable marketing engines, simplifying the complex, and helping products make a real impact in the market.
Experience
Global Product Marketing Manager
May 2025 — Present · Bengaluru, IN
IBM Netezza & Informix
Education
Sri Krishna College of Engineering and Technology
Bachelor of Engineering (B.E.), Mechanical Engineering
2006 — 2010
St Joseph's Institute of Management
Master of Business Administration (M.B.A.), Marketing & Operation
2014 — 2016
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