John Albert

About John Albert

Well-rounded marketing background with over 20 years of progressive leadership roles in…

Experience

1. Senior Account Executive (Account Director) Chief Business Development Officer

   Herrmann Advertising Branding Technology

   Apr 2002 — Present · Annapolis, MD

   John brings an exceptional understanding of the cross-disciplinary forces that make up today’s marketing landscape. He helps Herrmann clients navigate the planning, production and implementation of both the creative and technical aspects of their brand executions. By delivering hands-on service and a deep appreciation of the need to execute on budget and on schedule, he is considered by his clients to be a vital part of their extended marketing team. His many areas of expertise include- Brand strategy: more than a decade of front-facing experience with clients to help guide them through all aspects of a major rebranding campaign; internal/external discovery to ascertain brand perceptions; development of new logos, messaging and collateral; paid/unpaid marketing initiatives to advance the brand - Website development: in-depth knowledge of current trends, especially in the legal industry; front- and back-end strategy relating to desktop and mobile site design, navigation, UX, messaging, technology, SEO, content management, and customized features for other applications - Cross-industry experience: guiding clients in the legal, professional services, engineering, environmental, government, financial services, health care, real estate, construction, travel & tourism and nonprofit sectors

Education

• Loyola University Maryland

  B.A. (Summa Cum Laude), Communications (specialization Advertising); Minor in Business

  1997 — 2001

Skills

• Advertising
• Social Media
• Media Relations
• Brochures
• Email Marketing
• Marketing
• Marketing Strategy
• Strategic Planning
• SEO
• Media Planning
• Marketing Communications
• Website Development
• Social Media Marketing
• Logo Design
• Direct Marketing
• Copywriting