John A. Anderson

About John A. Anderson

I like building brands, growing companies, and helping concepts come to life and succeed. I\'m a strategic visionary, entrepreneurial “brand builder” with 20+ years of experience helping companies define and realize their paths for success. B2B, B2C, digital marketing leader, accomplished in diverse angles of online marketing, biz-dev, and strategic relationship cultivation. Strong communication skills both written and verbal. Unique blend of genuine personality and energetic team leader skills. With a love of life, learning and laughter, I revel in the world of creativity, connectivity, engagement, strategy and design. Once that fire is lit, it\'s hard to douse the entrepreneurial drive to communicate, collaborate, craft and create. Success in both life and business really is about defining your passion, surrounding yourself with greatness, and getting after it with a lot of heart. Sprinkle in countless late nights, leftover spaghetti, a fantastic team and rolled up sleeves—it\'s hard to fail.On a more serious note, since 1995, I have pursued a career focused on business strategy, product development, and growth opportunities. In 1998 I co-founded a health-centric publishing/brand management company to help promote healthy, local communities. We have grown that from startup to over $2M annual revenues. I co-founded an online marketing platform before online marketing and lead-generation was cool. I have helped grow the brands and expansion of multi-million dollar businesses like MotivHealth, Hoopes Vision, Healthy Magazine, Phaceology, Castlegate Partners, R&R BBQ, Costa Vida, Blue Lemon, Seven Peaks water parks, and others. I have co-founded an emotion recognition platform that is virtually changing the way companies measure and improve their customer experience and employee performance. Onward and upwards.SPECIALTIES: Business Strategy. Executive Leadership. Data Modeling. Engagement Marketing. Team Building and Management. Product Development. Brand Management. Digital Media Integration. Publicity and Publications. Deal Clarity.

Experience

1. President & Co-founder

   Start Health

   Apr 2022 — Present · US

   Spearheading the creation of a transformative approach to excellent individual / family health insurance. Start Health is a unique, common-sense insurance approach that offers low-cost healthcare to high-quality services through a well-planned care reimbursement model with unlimited access to care and unprecedented transparency. Start takes everything that existing healthcare alternatives are doing right, and then fills in the gaps—it’s the unicorn of healthcare.And it’s specifically designed to be HSA eligible—with our own robust HSA platform with integrated investments. Start Health was started—pun intended—because we felt there was a simpler, more efficient—better way—to do healthcare. Traditional health insurance, is too complex, doesn’t allow flexibility with networks, fails to encourage individuals to find care at the best price, and is the breeding ground for unnecessarily high costs. Think hospital fees, surprise bills, and outrageous monthly premiums. Start pays a fixed reimbursement amount for every service it offers. Members then choose a provider, pay upfront for their procedure, and get reimbursed at the fixed amount. This is healthcare coverage the way it should be… simpler, intuitive—better.

Education

• Brigham Young University

  BA - English, English Literature, Design, Org Behavior

  1985 — 1991

• Texas Tech University

  MBA (HOM), Master of Health Organization Management

  1993 — 1995

Skills

• Advertising
• Magazines
• Creative Writing
• Management
• Brand Development
• Negotiation
• Strategic Planning
• Email Marketing
• Newsletters
• Online Advertising
• Wordpress
• Copywriting
• Journalism
• SEO
• Team Motivation
• Press Releases
• Digital Media
• Corporate Communications
• Digital Strategy
• Public Speaking
• Strategy
• Drums
• Entrepreneurship
• Content Management
• Leadership
• Public Relations
• Online Marketing
• Content Development
• Media Relations
• Business Strategy
• Blogging
• Coaching
• Team Management
• Software as a Service (Saas)
• Business Development
• Digital Marketing
• Content Marketing
• Brand Management
• Content Strategy
• Fundraising