John Crook

About John Crook

Over 20 years’ experience in every discipline of marketing communications, including budget management, website development, acquisition marketing, SEO/SEM, social media, content management, events, market research, advertising, public relations, promotion, and P-O-P.

Experience

1. Marketing Commumincations

   Smart Modular Technologies

   Sep 2015 — Present · Newark, CA, US

   Executes content and graphic management for main corporate website. In charge of supply chain division website, including creating content, managing site design and organization. Coordinates and executes web and collateral creation and updates for SMART Modular Technologies and SMART RUGGED.Manages web content and graphics for main corporate site and two business units (Military solid state drive manufacturer and supply chain division). Manages, coordinates, and writes copy for all collateral.Manages all integrated marketing and direct marketing campaigns for largest business unit, including internal and vendor\'s messaging, content, graphic and written, calls to action and campaign cadences.Managed formation of new website for supply chain division, including organization and navigation, graphic concept, and all copywriting. In tandem with new supply chain website, developed new 12-page corporate brochure for supply chain division.Provides regular reporting on website analytics and SEO with Google Analytics and Bright Edge. Manages content aggregator and composes newsletter for industry and product information to exec. management.Manages web and graphic design vendors for maintaining and updating content and collateral for three websites.Manages social media for three divisions and corporate YouTube channel, including video productionManages and coordinates customer awards program.

Education

• San José State University

  Single subject secondary teaching credential, Education, English

  1981 — 1984

• San José State University

  B.A. Degree, Advertising and English Literature

Skills

• Public Relations
• Media Relations
• Webinars
• Silverpop
• SEO
• Advertising
• Press Releases
• Online Advertising
• Marketing Communications
• Facebook
• Microsoft Office
• Gotomeeting
• B2b
• Direct Marketing
• Indesign
• Social Media
• Salesforce.com
• Copywriting
• Powerpoint
• Brand Development
• Blogging
• Email Marketing