John Burnett
Director of External Relations @Leighton Park School
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WORK HISTORY
Director of External Relations @Leighton Park School
Areas of responsibility include- Member of Senior Leadership Team- Leading skilled Admissions and Marketing Teams- Successfully developing a cohesive brand identity and repositioning the school- Implementing STP approach to increase value from promotional spend- Implementing digital transformation across admissions workflow- Moving the School to a customer-centred relationship marketing approachAchievements- Helping the School win Senior School of the Year in ISA Awards 2023 and a Finalist for the same award in the TES Schools Awards 2023- Helping the School go from Good to Excellent in All Areas in ISI framework- Increasing school roll from 460 to 600, whilst improving average test scores - Using technology to enable the team to manage 410% increase in enquiries- Diversifying our international boarders mix from 34 countries to 46- Raising proportion of girl applicants from 35% to 49%.
EDUCATION
King's College London
United States and Latin American Studies with Spanish, Culture Studies With Spanish
University of California, Davis
International relations, Culture Studies with Spanish
Tecnológico de Monterrey
International Relations, Culture Studies with Spanish
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing, Marketing and Marketing Management
SKILLS
ABOUT JOHN BURNETT
I am a Chartered Marketer who seeks ways to foster and define shared values and give them…
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