John S.
Demo Strategy | Sales Strategy & Excellence | Product Storytelling
- Role
- Demo Strategy Manager, Sales Strategy & Excellence at Palo Alto Networks
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About John S.
I’m a passionate problem-solver who thrives at the intersection of technology, marketing, and sales enablement. With a deep background in construction technology and product marketing, I excel at transforming complex concepts into compelling narratives that drive engagement, leads, and revenue.At Autodesk, I’ve led high-performing teams, built innovative digital assets, and spearheaded interactive experiences that enhance brand visibility, accelerate sales cycles, and empower customers. Whether it’s crafting strategic content, designing interactive product tours, or optimizing marketing initiatives, my goal is always the same: simplify the complex, create impactful “ah-ha” moments, and drive measurable business results.I thrive on cross-functional collaboration, working with sales, product, and marketing teams to ensure our go-to-market strategies are as effective as possible. From developing high-converting content strategies to leading interactive event programs, I bring a mix of creativity, technical expertise, and strategic vision to every initiative.Let’s connect and talk about how we can bridge marketing, technology, and sales to drive success!
Experience
Demo Strategy Manager, Sales Strategy & Excellence
Feb 2026 — Present
Build and evolve a scalable demo knowledge framework that captures field expertise from Solutions Engineers and converts it into repeatable demo narratives, scripts, and digital assets used across the global sales organization- Design standardized demo architecture including environments, datasets, and storyline frameworks that ensure consistency, reliability, and business-outcome alignment across product demonstrations- Partner with product, sales engineering, and marketing leadership to transform practitioner knowledge into structured enablement assets such as interactive product tours, demo playbooks, and reusable technical narratives- Establish processes to maintain and evolve demo content as product capabilities and market positioning change, improving long-term accuracy and reuse- Scale knowledge distribution through global enablement programs that equip AEs and SEs to deliver consistent, value-driven demonstrations across multiple product lines.
Education
Pittsburgh Technical College
Associate of Science (AS), Computer Aided Drafting & Design
2009 — 2011
Skills
- Surveying
- Pre-Construction
- Bim
- Microsoft Office
- Architecture
- Modeling
- Microstation
- Vela
- Mep Coordination
- Rendering
- Leed
- Virtual Design
- Navisworks
- Construction
- Construction Management
- Vdc
- Revit
- Bluebeam
- Submittals
- Structural Engineering
- Autocad
- 3d Studio Max
- Autocad Architecture
- Bim 360 Glue
- Photoshop
- Sketchup
- Horizontal Systems
- Architectures
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