John Wurzer

About John Wurzer

Experienced Business Development professional constantly focused on building and growing strategic partnerships / relationships utilizing my background in strategy, marketing, sales, advertising and analytics.

Experience

1. Director, Partnerships

   TrueCar, Inc.

   Apr 2022 — Present

   Driving Growth Through Strategic Partnerships at TrueCarI lead a team responsible for developing and managing 50+ strategic partnerships that power TrueCar’s Affinity Auto Buying solution and fuel new business growth initiatives.My work centers on building deep, data-driven relationships that- Accelerate top-line traffic growth and strengthen key funnel metrics- Enhance NPS and overall partner experience- Deliver profitable, high-ROI sales through focused CPS and ROAS targets- Align partner strategies with TrueCar’s evolving product and innovation roadmap- Unlock new partnership opportunities while minimizing churn across existing programsThrough a combination of strategic execution and relationship-driven growth, we’ve achieved 100%+ growth across multiple partner segments, generating traffic and sales that represent roughly 15% of TrueCar’s annual revenue.

Education

• Southern Methodist University

  BA

Skills

• Sales Presentations
• Marketing Management
• B2b
• Direct Marketing
• Marketing Strategy
• Budgeting
• Advertising
• Sales Tools Development
• New Business Development
• Creative Development
• Brand Development
• Promotions
• Marketing Communications
• Direct Mail
• Print
• Marketing
• Creative Direction
• Online Marketing
• Email Marketing