John Weyrauch
- Role
- Vice President, Marketing Real World Evidence and Consulting Analytic Solutions at IQVIA
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Vice President, Marketing Real World Evidence and Consulting Analytic Solutions
Jan 2017 — Present
Lead Marketing of 2 multi billion dollar Global Business Units of this Fortune 300 company providing solutions leveraging the latest healthcare data, advanced analytics, disruptive technologies, and innovative consulting solutions to power life sciences companies to innovate with confidence and drive human health further. From clinical development through commercialization and across the globe, we provide uniquely innovative healthcare solutions by tapping into the power Connected Intelligence: • Domain Expertise. Deep expertise across therapeutic areas, geographies, and scientific methods - leveraging over 2,500 data scientists/analysts, 1,400 PhDs, and 1,100 medical doctors • Advanced Analytics. Faster, more precise decision-making generated by advanced analytics designed for the complexities of healthcare - leveraging artificial intelligence, machine learning, and predictive analytics • Unparalleled Data. One of the world’s largest curated healthcare data sources with innovative privacy protections - with over 20 petabytes of up-to-date unique data from data suppliers • Transformative Technology. Leading technologies to provide real-time access to operations-critical information and insights - including our big data factory, natural language processing, and optimized client-facing UX
Education
Harvard Business School
Executive Education: Healthcare Leadership
Connecticut College
BA, Psychology
Columbia Business School
Master of Business Administration (MBA), Marketing, Management of Organizations
Skills
- Direct Marketing
- Integrated Marketing
- Competitive Analysis
- Interactive Advertising
- Analytics
- Competitive Intelligence
- Management
- Marketing Strategy
- Strategy
- Segmentation
- Multi-Channel Marketing
- Pharmaceutical Industry
- Leadership
- Digital Marketing
- Customer Insight
- Marketing Management
- Marketing
- Digital Strategy
- Brand Development
- Relationship Marketing
- Mobile Marketing
- Brand Architecture
- Advertising
- Interactive Marketing
- Brand Management
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