John Weaver

Experience

1. Creative Director

   Seattle Seahawks

   Jan 2011 — Present

   Responsible for driving the brand and identity of the Seahawks, Lumen Field, First & Goal, Inc, and the organization’s ancillary brands. • Directs the ideation, creative processes and presentation of the organization’s brand expressions and marketing campaigns. Coordinate with Directors of Marketing, Digital, Game Entertainment and others in the execution of campaigns and activations featuring the team’s brand. • Strengthen brand consistency and impact through art direction and feedback on all brand touch points. • Communicate brand direction to all departments and act as brand steward. Provide feedback and approval for all partner activations and cobranded materials. • Oversee design and production of logos, packaging, advertising, marketing collateral, and other published materials in print, online and in-stadium. • Manage the daily workflow of design projects, including creation of production schedules and status reporting. • Provide overarching brand direction to drive copy creation for a wide variety of communications for print, TV, radio, and digital. • Manage the direction of any third-party design support including freelancers and agencies • Edit creative design and copy for marketing printed materials, promotional applications, stadium signage and digital extensions. • Responsible for the execution, coordination, training, performance and evaluation of graphic design team. • Prepares presentations and charts; including creative briefs, brand assessments, and campaigns. • Provide direction and supporting collateral to ensure all messages and images are delivered consistently by every member of the organization. • Ensure the quality and creativity expressed through our photography assets throughout the year.

Education

• University of Puget Sound

  Bachelor, Business Administration

  1994 — 1998

Skills

• Social Media Marketing
• Video Production
• Sponsorship
• Sports
• Web Design
• Sports Marketing
• Brand Development
• Advertising
• Marketing
• Brand Awareness
• Photoshop
• Creative Direction
• Facebook
• Social Media