John W. Scafetta
Copywriter/Communications, Journalism, and Marketing Professional/Author
- Role
- Marketing Communications Advisor at Canon USA
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Communications Advisor
Oct 2019 — Present · Atlanta, GA, US
Create powerful corporate messaging and effective communication programs that describe and promote Canon U.S.A, Canon Solutions America and its products, solutions and services through corporate advertising, press releases, emails and strategic marketing campaigns to assist with sales initiatives, product fact sheets, case studies, video scripts, brochures, leadership communication and other promotional products.* Execute internal and external marketing plans, working within a variety of mediums, including website, email, social, advertising, sales collateral and presentations.* Manage corporate newsletter and create content for all internal communications disseminated to workforce, including news stories, employee features, success initiatives, etc.* Partner with social media team on planning and execution of social media initiatives across multiple channels.* Review and edit full cycle of communications, including multiple approvals.* Prepare competitive analysis of campaigns, while monitoring ROI of initiatives.* Utilize communication and news judgement, working with cross departmental teams to maintain and develop the master marketing communications calendar for all properties.
Education
University of Nevada-Las Vegas
Bachelor of Arts - BA, Journalism & Media Studies
Skills
- Salesforce
- Final Draft
- Celtx
- Sports Writing
- Copywriting
- Creative Writing
- Journalism
- Photoshop
- Product Marketing
- Writing
- Social Media Marketing
- Email Marketing
- Keynote
- Press Releases
- Digital Media
- Sports Statistics
- Quarkxpress
- Breaking News
- Online Journalism
- Storytelling
- Feature Articles
- Wordpress
- Coaching Baseball
- Contract Management System
- News Writing
- Indesign
- Interviews
- Screenwriting
- Editing
- Newspapers
- Sports Reporting
- Ap Style
- In-Depth Analysis
- Magazines
- Interviewing
- Social Media
- Incopy
- Movie Reviews
- Public Relations
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