John Tyliszczak

About John Tyliszczak

Market research professional with 20+ years of experience optimizing marketing mix portfolios, pricing, and promotion strategies. Skilled in translating complex analyses into actionable business insights and guiding clients in data-driven decision-making. Strong ability to develop and mentor teams, fostering analytical and strategic capabilities in marketing research professionals. Passionate about leveraging data to drive measurable business impact.Specialties:Client Engagement Management, Project & Program Management, Market & Competitor Research Design, Year-over-Year Revenue Growth, ROI Efficiency & Optimization, Proposal Development / Presentation, Advanced Analytics & Modeling, Cross-functional Team Leadership, Mentoring & Professional Development, Marketing-Mix & Pricing Analytics, Strategic Planning / Execution, Executive & Client Advising / Influencing, Best Practices, Technical / Product Expertise

Experience

1. Senior Principal

   Mphasize

   Apr 2021 — Present

   Manage analytics engagement with Leading QSR and Pharmaceutical Brands

Education

• Miami University

  M.A., Economics

  2004 — 2005

• Bowling Green State University

  B.A., Economics

  1997 — 2003

• Texas A&M University

  Master of Science (M.S.), Statistics

  2015

Skills

• Analytics
• Analysis
• Linear Regression
• Romi
• Assortment Optimization
• Microsoft Office
• Business Insights
• Pricing
• Nielsen
• Training
• Management
• Recruiting
• Cross-Functional Team Leadership
• Marketing Mix Modeling
• Pricing Strategy
• Advertising Research
• Market Research
• Marketing Analytics
• Segmentation
• Roi Optimization
• Sas Programming
• Statistical Modeling
• Cluster Analysis
• Consumer Behaviour
• Fmcg
• Strategy
• Project Management
• Quantitative Research
• Marketing Research
• Business Analytics