John H.
Strategy | Media | Content | Technology
- Role
- VP, Director of Omnichannel Strategy at Real Chemistry
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About John H.
Senior marketing and experience leader delivering enterprise-scale transformation across…
Experience
VP, Director of Omnichannel Strategy
Jan 2025 — Present
Developed go-to-market strategy and creative brief for rare disease therapy launch, achieving 120% of target uptake- Built sequenced HCP-patient engagement strategy leveraging EHR, Veeva-approved tactics, and CRM workflows- Increased qualified HCP leads 40% YoY through persona-informed content and behavior-driven outreach- Integrated VoC insights and compliance reviews into patient support content, improving adherence by 19%- Streamlined campaign development via cross-functional framework, enhancing delivery consistencyStrategic Planning & Insight Development:Brand Positioning, Narrative Frameworks, Value Proposition DesignPatient, HCP, and Stakeholder Persona CreationMarket Research (Qual & Quant), 4Cs Framework, Cultural Trend AnalysisCreative Brief Development, Message Architecture, Campaign IdeationHealthcare & Pharma Strategy:Patient Journey Mapping, Adherence Programs, Caregiver CommunicationHCP Engagement, KOL Strategy, Medical Congress ActivationRegulatory Compliance: HIPAA, FDA, PhRMA, MLR (PromoMats, Zinc)Cross-Channel Planning: EHR, Digital, Social, CRM, Paid MediaCollaboration & Enablement:Cross-functional Workshop Facilitation, Design ThinkingInternal Team Leadership, Talent Development, Workstream OversightClient Presentation, Executive Stakeholder AlignmentFinancial Forecasting, Resource Planning, Pitch DevelopmentResearch & Analytics Tools:Veeva, Doceree, IQVIA, Symphony Health, Brandwatch, QualtricsBehavioral Analytics, VoC Systems, Cultural Intelligence Platforms
Education
Defense Information School
Public Affairs Specialist, U.S. Navy
The University of Texas at Austin
Bachelor of Science - BS
Concordia University-Austin
Associate of Arts - AA
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