John Tieso

About John Tieso

Successful professional with high-level skill in coordinating with cross-functional teams, leveraging data analytics to identify growth opportunities, and supporting business decisions with actionable insights. Knack for idea creation, optimizing processes and driving results.

Experience

1. Data Analyst, Sales & Marketing - University of Maryland Athletics

   Legends Global

   Mar 2025 — Present · College Park, MD, US

   Architected AWS data infrastructure (S3, Glue, Athena, QuickSight, Lambda)serving multiple stakeholders with real-time dashboards tracking ticketing revenue andfan engagement across multiple sports programs• Built predictive models for season ticket renewal probability and customerlifetime value using multi-source data integration from ticketing, donationsystems, and AWS Bedrock powered survey sentiment analysis• Developed automated ETL pipelines in PySpark processing ticketing, donation,and behavioral data to create customer 360 views, segmentation models, anddynamic pricing alerts for sales operations• Designed scalable SQL views and real-time revenue tracking systems enablingdata-driven pricing decisions and sales velocity monitoring across revenue generating sports

Education

• University of Utah

  Bachelor of Science (BS), Sports Management

• Boston University

  MS in Applied Business Analytics

Skills

• Customer Service
• Training
• Market Research
• Advertising
• Social Media Marketing
• Microsoft Excel
• Outlook
• Baseball
• Sports Writing
• Event Planning
• Blogging
• Sponsorship Sales
• Account Management
• Marketing Strategy
• Athletics
• Marketing Communications
• Facebook
• Sports Coaching
• Sales
• Athletic Training
• Marketing
• Social Networking
• Sponsorship
• Microsoft Word
• Football
• Team Leadership
• Business Analysis
• Broadcast
• Ticket Sales
• Leadership
• Recreation
• Event Management
• Scouting
• Sports
• Social Media
• Sports Marketing
• Team Building
• Management
• Inventory Management
• Coaching