John Thomas
Brand & Customer Super Connector | Go-To-Market Expert | Jiu Jitsu Enthusiast & Classic Car Renovator | Head of GTM at Donut/Press Media
- Role
- Head of Demand Generation at Donut Press Media
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About John Thomas
Tired of News That Drains You? Get DONUTI help busy professionals stay informed with fast, unbiased, and actually enjoyable news updates.What\'s the DONUT Difference?Cut the B.S: Ditch the negativity and jargon. Get clear, concise updates on what matters.Be the Smartest Person in the Room: Impress colleagues with your up-to-date knowledge (without the hours of reading).Feel Optimistic (Yes, Really): We believe in humanity\'s ability to solve problems and highlight the good stuff too.Ready for a News Upgrade?Connect with me to learn more about a FREE, personalized DONUT news feed.P.S. I\'m also a human-being (shocking, I know) and love connecting with curious minds.
Experience
Head of Demand Generation
Jan 2019 — Present · Austin, TX, US
Built and operating the revenue engine for a 12M-subscriber newsletter ad network. Pivoted the role from traditional marketing leadership into a RevOps / automation IC function — replacing headcount and manual workflows with AI-native systems across outbound, inbound, ads, and content. Contributed to $3.9M in annual revenue and 24.6M in pipeline. Outbound system (Claude-Code → Apollo → Clay → SmartLead → n8n)*Cooked up a cold email infrastructure sending emails/day at a 1% positive reply rate, generating 1,232 qualified leads — representing $24.6M in pipeline AI SDR (n8n + OpenAI + SmartLead + Airtable)*Built an autonomous reply-handling agent that classifies inbound responses, drafts contextual replies, routes approvals via Slack, and logs to Airtable + CRM.*Auto-handles 90% of inbound replies, eliminating ~$40K/yr in SDR costsAutomated Self-Improving Paid Social System*Manage full-funnel social campaigns (TOF/MOF/BOF)*Developed a self-improving ad engine that pulls live performance data from the ad API, feeds winning angles and VOC insights into Claude for new copy + creative generation, and routes fresh ad variants through Slack approval back into Ads Manager — compounding CTR and CPL improvements with each cycle.*Drove 13.5x ROAS through n8n approval workflows connecting Meta Marketing API → Slack → Ads ManagerAI content syndication*Built a Claude-powered content engine that generates and syndicates posts across social media driving organic subscriber growth on autopilotStack: n8n, Claude Code, Google Antigravity, OpenAI API, Apollo, Clay, SmartLead, Airtable, Monday.com, Slack, Meta Marketing API, Stape, ClickMagick, Make, MCP servers
Education
University of Advancing Technology
Bachelor, Media Production
2003 — 2006
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