John Tatum

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOHN TATUM

2019 KCI/3M Marketer of the YearI am a passionate Global Strategic Marketing Professional with a proven background in medical device new product development, commercialization and sales.I jumped into the med device industry head first and started my career in a very broad sales role, calling on everyone from health care providers to distributors, GPO contractors, all the way to industrial kit packers and retailers. I transitioned to an upstream marketing role gaining experience uncovering unmet needs, building business cases to fulfill those needs and launching new products to show significant return on investment. My early sales experience combined with the basic principles of the new product development process have allowed me to excel in the other downstream roles where I have spent the last 9 years. The basic understanding of \"what is the need that we are solving for” helps me craft the most impactful stories and messaging that resonates with user challenges. Then, referring back to my sales days, or “putting my sales hat on” as I like to say, allows me to develop the sales tools allowing my reps to tell the story in an impactful and consistent way. While I enjoy almost all aspects of my job, my favorite part is interacting directly with customers and patients to build relationships that allow me to better understand their practice/business. It is extremely fulfilling when a deal gets signed, a new product is launched or a wound gets healed, ultimately making a difference in people’s lives. I am truly passionate about my work and eager to make a difference.