John Stewart

Director of Digital Engagement at Johnson Publishing Company

Role: Director of Digital Engagement at Johnson Publishing Company, Llc
Location: Chicago, IL, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About John Stewart

Over 10 years of advertising and media experience. Worked with traditional and…

Experience

Director of Digital Engagement
Johnson Publishing Company, Llc
Mar 2013 — Present · Chicago, IL, US
Development of 360 degree integrated selling platform for both the advertiser and the consumer. Oversee the digital strategy, sales and business development functions for online advertising, mobile advertising, content marketing, email marketing and branded content products. Digital properties include: EBONY.com, JETMag.com and FASHIONFAIR.com. Our branded content platforms include: EBONY Collection and EBONY Moments. These branded content products represent over 70 years of assets in the form of pictures, audio and videos of every key African American leader, celebrity, politician, sports figure, humanitarian and more.

Education

DePaul University
Bachelor of Science

Skills

Mobile Marketing
Integrated Marketing
Mobile Advertising
Marketing Strategy
Social Media
Sem
Media Planning
Social Media Marketing
Online Advertising
Media Relations
Digital Media
Marketing
Lead Generation
Email Marketing
Online Marketing
Sponsorship
Rich Media
Advertising Sales
Digital Marketing
Digital Strategy
Advertising

Contact information

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Work email
•••••@fashionfair.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Johnson Publishing Company, Llc

Personal Care Product Manufacturing · 62 employees · Founded 1942 · Chicago, Illinois, United States

FASHION FAIR is a wholly-owned subsidiary of Johnson Publishing Company, LLC and was created for women of color by the late Eunice W. Johnson, the creator of the Ebony Fashion Fair show. As pioneering businesswomen, Johnson took the risk that most major cosmetic companies refused to take by entering the untapped market of makeup for women of color. The journey to becoming the largest Black-owned cosmetics company in the world began when Johnson noticed models, in the Ebony Fashion Fair Show were mixing foundations to create the right blend to match their hues. Initially she approached existing cosmetics companies and urged them to create a line to meet the specific needs of women of color. Unfortunately, this request was met with great resistance. Mrs. Johnson and her late husband John H. Johnson, publisher of Ebony and Jet magazine, went to a private lab that developed formulas out of the mixtures the models created. After successfully applying this makeup on the models in the fashion show, the Johnsons produced The Capsule Collection, a mail-order package in 1969. Based on the overwhelming response, it was clear there was a demand for a Black cosmetics line. Fashion Fair Cosmetics was born in 1973, named after the fashion show that inspired it. With its feminine pink packaging and a wide range of shades, Fashion Fair Cosmetics was strategically marketed in high-end department stores. The line continued to expand by introducing skin care, fragrance and hair care products that addressed Black women\'s needs. A trusted brand by many, Fashion Fair Cosmetics remains deeply rooted in the African-American experience. The line can be found in fine stores across the United States as well as in Canada, UK, France, Africa and the Caribbean. Almost 40 years after the first counter opened, Fashion Fair Cosmetics continues to pursue it’s vision to become the preeminent global company that women of color trust to help them look and feel beautiful.

fashionfair.com

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About John Stewart

Experience

Director of Digital Engagement

Education

DePaul University

Skills

Find verified contacts for anyone on LinkedIn