John Stanton-Geddes
Global Digital and Marketing Return Analytics @ HP
- Role
- Sr Manager, Marketing Analytics at HP
- Location
- Burlington, VT, US
- LinkedIn followers
- 500 followers
About John Stanton-Geddes
Team leader with a background in advanced statistical analysis, ML operations, digital…
Experience
Sr Manager, Marketing Analytics
May 2021 — Present
I\'m fortunate to lead an awesome global team of data scientists. We work collaboratively to measure the effectiveness of our marketing investments through causal Bayesian media mix models and experimentation. The results of our statistical products are used to derive business insights and optimize multi-million dollar marketing budgets to drive incremental return for HP in cooperation with our retail partners.
Education
Amherst College
Bachelor of Arts (B.A.), Biology, General
2000 — 2004
University of Minnesota
Doctor of Philosophy (PhD), Ecology, Evolution and Behavior
2006 — 2011
Skills
- Genomics
- Ecology
- Analytics
- Data Analysis
- Latex
- Bioinformatics
- Statistics
- Docker
- Git
- Evolutionary Biology
- Research
- Experimental Design
- R
- Science
- Genetics
- Github
- Data Science
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