John Stanton

About John Stanton

I specialize in translating complex systems into stories people can understand.I began my career in film production, working on projects including \"The Wretched,\" a Netflix Top 10 film, and \"12 Strong,\" produced by Jerry Bruckheimer. Film sets are complex systems: large crews, specialized departments, tight timelines, demanding environments. My role was coordinating logistics and safety while keeping communication clear under pressure.I later brought that mindset into industrial manufacturing at DCL Inc, a company that designs automation systems and equipment for bulk material handling. I came in without a manufacturing background and made learning the full product line one of my first goals. I met with managers, reviewed catalogs, visited plants, and worked alongside engineers and service technicians until I understood how the systems functioned in practice, not just on paper. That included directing equipment videos in our R&D building and capturing marketing materials at cement plants, which occasionally meant working hundreds of feet up on silo domes. Fall protection always properly secured, of course.As I got deeper into the product line, I saw that several systems shared core functions worth making more prominent in how we told the company\'s story. I worked with the team to build a tiered narrative structure around that logic and developed the product marketing strategy, video production, and trade press around that framework, helping customers explore the product line with confidence and walk into sales conversations ready to go deeper.As our library of technical articles grew, I trained a GPT on our trade articles and marketing materials so I could pull accurate technical language quickly while drafting one-sheeters, white papers, and other materials without hunting through back issues mid-draft.That work produced LinkedIn engagement rates between 13% and 17% in a sector where the average sits under 2%, and earned bylined articles in World Cement and Dry Cargo International.Earlier I worked with Dreamzilla on scholarship storytelling programs, which sharpened something I rely on constantly: the ability to read how someone processes information and adjust accordingly, whether talking to an engineer, a plant operator, an executive, or a first-time buyer.My background spans product marketing, content strategy, technical writing, and brand storytelling across industrial, manufacturing, and creative industries.The common thread: learning complex systems quickly and turning them into narratives people can understand.

Experience

1. Product Marketing Professional in Industrial B2b Technical Messaging Sales Enablement

   Dcl Inc

   May 2024 — Present

   Served as DCL\'s primary content creator across LinkedIn, Facebook, and Instagram, independently conceiving, shooting, and editing video and photography while managing copywriting and design for social, web, and print. Grew followers by 112% and achieved LinkedIn engagement rates between 13% and 17% in a sector where the average sits under 2%.Learned the full industrial equipment line from the ground up, working alongside engineers and service technicians in the field, visiting cement plants, and directing equipment videos in our R&D facility and on location. Used that technical foundation to help build tiered product narratives around automation and reclaim that made the technology easier for customers to navigate.Authored bylined articles in World Cement, Dry Cargo International, and Powder and Bulk Solids. Collaborated with an award-winning animation studio on explainer video content. As the volume of published technical articles and marketing materials grew, I built a personal GPT trained on our trade articles and product documentation to pull accurate technical language quickly while drafting one-sheeters, white papers, and other materials without cross-referencing spec sheets mid-draft.

Education

• UCLA Extension

  Degree-Credit, Arts, Entertainment, and Media Management

• Emerson College

  Bachelor of Arts - BA, Screenwriting and Film/Video Production

• Interlochen Center for the Arts

  Cinematography and Film/Video Production