John Sokol

About John Sokol

I\'m a data driven performance marketer with expertise in CRM and database initiatives…

Experience

1. Senior Director of Crm & Email Strategy

   Zimmerman Advertising

   May 2018 — Present · Miami, TX, US

   CRM/Email Strategy. Serve as agency strategic lead for CRM initiatives for clients including: Blue Compass RV, Kane\'s Furniture, Jiffy Lube, Sam’s Club, Hair Club for Men and Five Below.Sam\'s Club Acquisition: Led initiatives for new customer acquisition program that exceeded quarterly goals. Partnered with Sam’s data vendor Experian to build a reporting attribution model that measured media channel ROAS against client new customer signups.Jiffy Lube: Transformed underperforming CRM retention program for 63 store franchise by leveraging direct response channels to drive a 20X increase in car count and 15X increase in net revenue.Blue Compass RV: Led the development and growth of retention and retargeting program to drive audience/database growth and exceeded annual KPI goals by 15% YoY. Leveraged email, direct mail, SMS and App push.

Education

• University of Washington

  BFA, Industrial Design

• New York University

  Professional Certification, E-Commerce/Electronic Commerce

  2001 — 2003

Skills

• Analytics
• Public Relations
• Internal Communications
• Graphic Design
• Online Advertising
• Product Development
• Search Engine Optimization (SEO)
• B2b Marketing
• Lead Generation
• Advertising
• Marketing Strategy
• Sales
• Digital Marketing
• Marketing Automation
• Integrated Marketing
• SEO
• Strategic Planning
• Business-to-Business (B2b)
• Web Marketing
• Management
• Creative Direction
• Marketing Management
• Product Marketing
• Email Marketing
• Entrepreneurship
• Leadership
• Ppc
• Sem
• Marketing Communications
• Facebook
• Social Media
• Online Marketing
• Marketing
• B2b
• Search Engine Marketing (Sem)