John Soderberg

About John Soderberg

I help healthcare technology companies turn innovation into enterprise adoption.I’m a healthcare technology revenue leader with 28+ years of experience building commercial engines across enterprise SaaS, AI-enabled platforms, clinical imaging, practice management software, and healthcare payments infrastructure.Today I serve as Chief Revenue Officer at Prahsys, where we are commercializing an AI-driven platform designed to modernize how healthcare providers manage clinical intelligence, workflow automation, and financial performance.My focus is simple:Align technology innovation with scalable commercial strategy.Throughout my career I’ve worked closely with Dental Support Organizations (DSOs), large provider networks, and healthcare technology companies, helping them navigate complex procurement cycles, enterprise adoption challenges, and ecosystem partnerships.Previously: • Global Director of Enterprise Sales - Carestream Dental: I built enterprise SaaS momentum across DSOs and multi-location provider organizations. • Northwest Region President - Patterson Dental: I spent 17 years across leadership roles culminating in regional P&L responsibility and enterprise customer relationships across the Pacific Northwest.Across these roles I’ve developed a consistent approach:• Build scalable revenue engines• Align product innovation with provider workflows• Develop strategic partnerships that accelerate adoption• Navigate complex healthcare ecosystemsAreas I spend the most time thinking about:• AI-enabled healthcare platforms• Enterprise SaaS adoption across provider networks• Embedded payments and revenue cycle innovation• Strategic partnerships within healthcare technology ecosystemsBased in Seattle, I’m also an avid Pacific Northwest sailor. Sailing reinforces a mindset that applies equally to business: navigate complexity, anticipate changing conditions, and chart a disciplined course forward.Always interested in connecting with leaders building the next generation of healthcare technology platforms.

Experience

1. Chief Revenue Officer (CRO)

   Prahsys

   Mar 2026 — Present · Seattle, WA, US

   As Chief Revenue Officer, I lead the global revenue engine for Prahsys, a pioneer in AI-driven healthcare technology. My focus is on scaling high-performance sales, marketing, and customer success teams to redefine the technology landscape through innovative, enterprise-grade solutions.In a sector as dynamic as healthcare, I approach growth like competitive sailing: it requires a clear heading, a perfectly synced crew, and the agility to navigate shifts in the market wind before they arrive.Strategic Revenue & Channel Leadership:I oversee the acceleration of Prahsys’ market penetration by optimizing five primary sales channels to deliver scalable, AI-enabled value across the healthcare ecosystem:• Direct to Provider: Empowering private practices with AI-enabled platforms and clinical solutions designed to streamline workflows and improve patient outcomes.• Enterprise & DSO Organizations: Leading strategic initiatives with Dental Support Organizations and large provider networks to deliver double-digit SaaS growth and operational efficiency.• Practice Management and Imaging Software Integration: Expanding the Prahsys footprint through seamless integration with enterprise platforms to enhance data utility, clinical precision, and diagnostic imaging workflows.• Education & Institutions: Partnering with academic and clinical institutions to integrate cutting-edge AI technology into the next generation of healthcare delivery.• Strategic Partnerships: Forging high-value alliances and \"hunter-builder\" collaborations to scale revenue engines and create long-term EBITDA.Core Focus Areas:• Revenue Engine Architecture: Developing scalable strategies to drive consistent growth across diverse healthcare vertical segments.• Cross-Functional Alignment: Integrating Sales, Marketing, and Customer Success to ensure a unified, value-driven experience.• Operational Excellence: Leveraging 28 years of executive experience to guide Prahsys through a phase of hyper-growth.

Education

• Bremerton High School

  High School Diploma

• UW Foster School of Business

  Bachelor of Arts in Business Administration (B.A.B.A.), Management and Organizational Behavior

Skills

• Sales Process
• Sales Presentations
• Sales Operations
• Leadership
• Account Management
• Change Management
• Marketing
• Negotiation
• Sales
• Strategic Planning
• Team Building
• Business Strategy
• Healthcare
• Business Development
• Marketing Strategy
• New Business Development
• Public Speaking