John Showalter
I help consumer brands turn insights into growth - and sales teams into competitive advantages.
- Role
- Strategic Advisor at Intent Ai Tech, Inc
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About John Showalter
I’m the Founder of SHO-IQ, where I partner with clients to strengthen customer relationships, expand distribution and merchandising that drives conversion, and develop sales teams that win in the market. My approach combines 30+ years of experience in category strategy, storytelling with data, and hands-on training to create lasting impact.Throughout my career, I’ve led insights and category teams that turned data into stories, built trust with retailers, and unlocked new growth opportunities. What excites me most is working at the intersection of strategy, analytics, and people development—helping organizations not only see the opportunities but also build the capability to act on them.
Experience
Strategic Advisor
Aug 2025 — Present
Advancing Next-Gen AI-Powered Category Processes. INTENT AI is a leading-edge retail innovation firm co-founded and led by Dr Brian Harris – recognized as the ‘father of Category Management” – now reinventing the discipline through AI, strategic frameworks, and predictive analytics.We work with retailers and manufacturers to transform category management from a static, operational function into a dynamic, AI-enabled growth engine-aligning shelf-level decisions with enterprise strategy.
Education
Arkansas State University
BS
Skills
- Business Development
- National Accounts
- Marketing Management
- Market Analysis
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategic Leadership
- New Business Development
- Nielsen
- Sales
- Segmentation
- Merchandising
- Team Building
- Management
- Trade Marketing
- Consumer Products
- Product Development
- Sales Operations
- Pricing Strategy
- Grocery
- Pricing
- Key Account Management
- Fast-Moving Consumer Goods (Fmcg)
- Market Planning
- Employee Training
- Shopper Marketing
- Categorization
- Sales Management
- Account Management
- Retail Category Management
- Market Research
- Forecasting
- Fmcg
- Category Development
- Category Management
- Analytics
- Business Strategy
- Marketing
- P&L Management
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