John Sharkawy
Amazon PPC | Seller Central | Vendor Central | Amazon Growth Strategist | Product Launches | Listing SEO | Brand Registry | Ecommerce Marketing Expert | FBA | Helium 10 | Conversion Optimization
- Role
- Amazon Ppc Manager at Jdi Distribution
- Location
- Staten Island, NY, US
- LinkedIn followers
- 500 followers
About John Sharkawy
Innovative Senior Digital Marketing Specialist with 4+ years of experience devising and…
Experience
Amazon Ppc Manager
Aug 2023 — Present · NY, US
Strategize, plan, and execute Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP ) to drive brand visibility, maximize ROAS, and achieve target ACOS. • Analyze and optimize ad performance through data-driven insights, implementing bid adjustments, keyword targeting, negative keyword management, and budget allocation. • Conduct in-depth competitor and keyword research to identify growth opportunities and refine audience targeting. • Monitor and analyze performance metrics (CTR, conversion rate, CPC, ACOS) to make data-backed adjustments and improve campaign efficiency. • Collaborate with cross-functional teams to align PPC campaigns with broader marketing objectives, ensuring brand consistency across channels. • Report on KPIs and campaign performance to stakeholders, presenting findings and strategic recommendations for continued growth. • Stay updated with Amazon advertising trends, tools, and best practices, implementing the latest tactics to maintain a competitive edge. • Drive A/B testing of ad creatives, product titles, and descriptions to continuously improve ad effectiveness and customer engagement. • Manage ad budgets effectively, ensuring spend aligns with performance goals and provides optimal return on investment.
Education
The American University in Cairo
Diploma, Professional College Marketing Diploma
2015 — 2017
Cairo University
Bachelor's Degree, Business Administration and Management, General
2009 — 2012
University of California, Berkeley
Boot Camp, Certifcate, Digital Marketing
Skills
- Teamwork
- Team Management
- Training
- Customer Satisfaction
- Operations Management
- Market Research
- Team Leadership
- Business Strategy
- Leadership
- Marketing
- Team Building
- Management
- Crm
- Telecommunications
- Customer Service
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