John Selvinraj

About John Selvinraj

A firm believer in the Einstellung Effect:\"If all you have is a hammer, everything looks like a nail.\" My alma mater has helped me not to have a myopic view and the need to develop a bird\'s eye view of an organization. This has helped me to strategically align the marketing goals with the business objectives. Although I work in a field dominated by \"Magic tools\" and \"Growth hacks\", I recognize the importance of understanding human psychology and its inherent heuristics. Creativity and Data-Driven Decision Making are my greatest assets. A close observer of the usefulness of AI in marketing and the SaaS landscape. Some of my experiences include- Responsible for the entire digital marketing of MENTIS and spearheaded their digital transformation- Started MarketingMyopia, an online learning platform for MBA students, and reached top SERP rankings at Google- Helping small startups and SMEs to grow their businesses online and drive sales- Performed as the VP of Public Relations for the Toastmasters Club, raising awareness about club activities through various initiatives- Interned in sales and marketing at Shreeja and redesigned their distribution channels for increased efficiency. Areas of Expertise: Marketing Strategy | Campaign Management | Content Marketing | Conversion Rate Optimization | User Experience design | Account Based Marketing | GTM Strategy | Marketing Analytics | Marketing Automation | Demand generation | Social Media Marketing | E-Commerce | SEO / SEM | Advertising | Market Research Feel free to reach out to me for conversations on anything from digital marketing to behavioral economics.

Experience

1. Demand Generation Manager

   100ms

   Apr 2022 — Present · Bengaluru, IN

Education

• Karunya Institute of Technology and Sciences

  Bachelor of Technology - BTech, Electrical and Electronics Engineering

• Bharathidasan Institute of Management Tiruchirapalli

  Master of Business Administration - MBA, Marketing