John-Scott Smith
Senior Manager, Digital Strategy @Magna Hospitality Group, L.C.
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WORK HISTORY
Senior Manager, Digital Strategy @Magna Hospitality Group, L.C.
EDUCATION
The University of North Carolina at Chapel Hill
Bachelor of Arts (B.A.), International Studies, East Asian Politics & Economics
ABOUT JOHN-SCOTT SMITH
As a Senior Manager, Lifecycle Marketing at Homes.com, I apply my passion for puzzles and problem-solving to create and execute effective marketing campaigns that drive customer loyalty and retention. I have over eight years of experience in various marketing roles across different industries, such as hospitality, e-commerce, and CPG, where I have developed skills in marketing programs, social media strategy, digital analytics, and business process management.I enjoy collaborating with cross-functional teams and partners to leverage data and insights to optimize marketing performance and customer experience. Some of my career highlights include launching a new automotive brand in the US, employing new data and analytics to solve a decades-old problem, and debuting new marketing channels for well-established brands with proper data feeds. I am also a Salesforce Certified Marketing Cloud Email Specialist.
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