John Rossi

About John Rossi

Over fourteen (14) years of experience in the music community with a passion for promotion, market research, sales, social media marketing and branding. A digitally savvy self-starter with superior attention to detail who possesses a strong passion to combine new technology with artist development. Creator of long-standing business partnerships

Experience

1. Promotion Coordinator

   Def Jam Recordings

   Jan 2014 — Present · New York, NY, US

   Built and cultivated relationships nationwide, with Program Directors, Mix show coordinators and DJ’s to secure radio spins at Urban, Rhythmic and Top 40 formats contributing to 17 RIAA Certified Platinum records and 5 Gold records. • Added value with influencer opportunities including hosting parties, pop-up shops and social media campaigns for artists such as Justin Bieber, Big Sean, Jeezy, YG and many others• Continuing to strengthen the brand by executing events maintaining the relevancy of the label while assisting in keeping the brand true to the core culture including sponsoring the Entertainment Basketball Summer League at Rucker Park that brought various Def Jam artists to perform. • Coordinated and executed artist hosted conference calls with over 300 DJ’s, radio personalities, influencers and bloggers• Formulated weekly companywide reports, updating executives on radio charts, records progress, radio station DJ’s feedback, upcoming artists’ dates and more.• Launched a national college brand ambassador program, targeting over forty colleges and universities.• Coordinated effective communication between artists, radio stations, DJ’s and writers. This vast network was used to conduct artist interviews, song and content placements and other added value programs such as Vevo, Thrasher Magazine and Hip Hop DX• Coordinated weekly conference calls with nationwide lifestyle teams.

Education

• Lasell University

  Sports management

  2007 — 2008

• Eastern Connecticut State University

  Communications

  2004 — 2007