John Rosellini

Chief Revenue Officer @Fresca Tortillas Wraps Chips

Ownership of the revenue function including sales, marketing, corporate development and revenue management. Responsible for maximizing revenue and margin through strategic and disciplined channel and customer development. Evolved our marketing function to enable consistent brand awareness and engagement in targeted markets and channels, while implementing a selling strategy that engages customers in a credible and sustainable way. Initiated the development of integrated business planning to drive awareness and prioritization across the organization to support new and existing business.