John Ricca

Regional Sales Manager @Roxtec Usa

Houston, TX, US

Roxtec is a recognized global leader in cable and pipe seals.⌨ Learn more about our products and services at: Regional Sales Manager, I develop and oversee the company’s Process Industries business; driving new business development from owners, engineering firms, contractors and distributors across the United States while developing, nurturing and sustaining a strategic pipeline of loyal customers through specification sales. I plan and execute strategic plans to capture, maintain and grow market share within my assigned industry; maintaining full awareness of market drivers and industry trends to align the product portfolio with customer needs. I also oversee the sales process through channel partners and third party contractors, ensuring services rendered comply with owner specifications, design requirements, budgetary constraints and client schedules.Among my accomplishments, I have: Built a strong portfolio of high-profile clients, including: INEOS Olefins & Polymers, Chevron Midcontinent, Covestro, and Enerflex Ltd. Secured major capital projects valued at over $500M each. Created a standardized installation process for INEOS in under 1 year, resulting in significantly reduced design and engineering costs for the client. Developed and implemented a comprehensive training manual, ‘Wire & Cable 101’, to streamline new hire onboarding, training and orientation. Planned, developed and rolled out a successful marketing campaign that emphasized strategic benefits vis-à-vis the competition, highlighting key differences in installation times, costs, and core KPIs. Facilitated a consistent 5-10% revenue growth pre-COVID. Cultivated and nurtured deeply personal, strategic and trust-based relationships with industry peers,business leaders and key decision makers at the executive and mid-management level; serving as subject matter expert to propel sales and sustain an upward growth trajectory.