John R.
- Role
- Senior Director, Demand Generation at ActivTrak
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About John R.
I am a growth and revenue-driven marketer with 14 years of experience in leading digital…
Experience
Senior Director, Demand Generation
Aug 2021 — Present
Leads the digital marketing team responsible for attracting and converting new business\\\\n+ Leads the growth strategy for Organic Search\\\\n+ Leads the team managing Advertising programs including Paid Search, Paid Social, and Display Ads\\\\n+ Leads ABX strategy and coordination across marketing, sales, and operations\\\\n+ Leads the team responsible for web UX design, development, and CRO
Education
Texas State University
Bachelors, Business Administration Marketing
2005 — 2007
Skills
- Affiliate Marketing
- Content Marketing
- Web Marketing
- Online Lead Generation
- SEO
- Sem
- Google Adwords
- Demand Generation
- Strategy
- Integrated Marketing
- Online Advertising
- Organic Search
- Content Strategy
- Landing Page Optimization
- Lead Generation
- Ppc
- Search Engine Marketing (Sem)
- Google Analytics
- Web Analytics
- Multi-Channel Marketing
- Marketing
- Omniture
- Search Engine Optimization (SEO)
- Strategic Planning
- Ppc Bid Management
- B2b Marketing
- Online Marketing
- Pay Per Click (Ppc)
- Marketing Automation
- Conversion Optimization
- A/B Testing
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