John R.
Advertising Manager at O\'Reilly Auto Parts
- Role
- Advertising Manager at O'Reilly Auto Parts
- Location
- Branson, MO, US
- LinkedIn followers
- 500 followers
About John R.
Results-oriented marketing professional with 30+ years of branding, rebranding, creative…
Experience
Advertising Manager
Oct 2020 — Present · Springfield, MO, US
Manage advertising buys for industry leading retailer, 2024 Radio Marketer of the Year, O\'Reilly Auto Parts. • Contribute to record multi-year growth,$15.4B annual sales. • Expense control. Develop and manage annual advertising budget. • Conduct research including Marketing Mix Modeling for media allocation decisions. • Develop and execute approved national/local advertising plan with agencies. • Establish performance measures, keep media agency accountable for KPIs. • Conduct post-buy analysis and approve payments. • Artist relations, primary liaison between media agency, networks and talent for annual Leadership Conference. Secure keynote speaker, influencers and music talent as well as media network co-op funding.
Education
Missouri State University
Public Relations, Advertising, and Applied Communication
1981 — 1985
Lakes Area Leadership Academy
Graduate, Co-chair
1999 — 2000
Sandler Sales Institute
Presidents Club Professional Development Program
1996 — 1997
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