John Pistone

About John Pistone

Strategist with an eye on the future of retail, focusing on corporate growth through disruptive technologies. • Next Generation of Payments - mobile P2P, biometrics, smart car, in store kiosk.• Digital Transformation – on demand mobile order ahead for pickup, reorder favorites, order tracking. Unified commerce.• In store Marketing – (AR) Augmented Reality used as a marketing platform for brands with diminished brand equity due to lack of TV effectiveness and constant discounting. Leverage AR for recipes, coupons, promotional videos, nutritional value, product comparisons and differentiators, gamification and coupons. At till promotions utilizing the paper and digital receipt. Use of geolocation for in store mobile marketing. Touch screen kiosks creating more innovative, interactive buying experience. Mobile advertising and virtual slotting fees.• Frictionless checkout – use of camera and sensor technology for Amazon-Go-like checkout. System is also used for real time shelf inventory and tracking in store shopper activity such as dwell time, path and abandon rate.• Blockchain and IOT – use of smart contracts and shared ledgers in traceability, coupon fraud and shopper remittance services. • Data Analytics – ability for brands to create persona segments, track campaign success, create retailer data dashboard and track campaigns from offer to redemption.• Automation and Robotics - use of automation in logistics and autonomous delivery.• Voice – interactive voice response (IVR) for retail.• Millennials – deep understanding of this important generation. Why experiences and social currency are so important for retailers to understand.

Experience

1. Board Advisor & Mentor

   Revtech Labs Foundation

   Apr 2025 — Present · Charlotte, NC, US

   Advising fintech startup founders and early-stage companies on strategic planning, developing partnerships, expanding revenue streams, and leveraging innovative technologies.

Education

• Baruch College

  BBA, Marketing

• The University of North Carolina at Chapel Hill

  Master of Business Administration - MBA

• UNC Kenan-Flagler Business School

  MBA

  2007 — 2008

Skills

• Product Management
• Strategic Planning
• Leadership
• Start-Ups
• Cross-Functional Team Leadership
• Business Strategy
• Market Research
• Competitive Analysis
• Mergers & Acquisitions
• Business Intelligence
• Program Management
• Product Development
• Competitive Intelligence
• P&L Management
• Product Marketing
• Management
• Customer Service
• Sales Management
• Due Diligence
• Project Management
• Strategy
• Training
• Account Management
• Solution Selling
• Team Leadership
• Change Management
• Business Planning
• Lead Generation
• Market Analysis
• Contract Negotiation
• Business Development
• Sales Operations
• Business-to-Business (B2b)
• Business Process Improvement
• Team Building
• Software as a Service (Saas)
• Strategic Partnerships
• Enterprise Software
• Marketing Strategy