John Pham
VP of Marketing & Patient Experience at PDS Health
- Role
- VP of Marketing & Patient Experience at PDS Health
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About John Pham
As VP of Marketing & Patient Experience, I lead a team that connects brand, digital, creative, content, and data to deliver a more consistent, engaging experience across the patient journey. The focus is on scaling smart strategies that drive growth, build trust, and improve how patients interact with the brand—both online and in person.With over a decade in marketing and digital transformation, efforts are centered on aligning brand promise with real-world experience by working closely with ops, product, and clinical teams. From optimizing conversion through testing to building feedback loops that inform content and product decisions, the goal is to make healthcare feel more human—and more seamless.
Experience
VP of Marketing & Patient Experience
May 2024 — Present · Irvine, CA, US
Dedicated to leading change in health care, currently leading the transformation of a national dental company into a $3B health organization, supporting over 1,100 dental and medical offices across the U.S. Leading efforts to create a more connected, patient-centered journey—online and in-office—while helping people understand how oral health impacts overall health through the Mouth-Body Connection.Current focus areas-Aligning brand strategy, voice, and visuals with the company’s shift toward whole-person care-Developing integrated marketing and experience plans to drive profitable same-office growth-Scaling content systems across email, social, and web for performance and personalization-Improving patient conversion and engagement through A/B testing, UX optimization, and rapid iteration-Leading audience research, segmentation, and persona development-Creating feedback loops and dashboards to guide content and product decisions-Partnering with clinical, product, and operations teams to ensure brand promise meets real-world delivery-Enhancing digital and in-office experiences to support the full patient lifecycle-Leading a high-performing team while managing budgets, timelines, and performance metricsFocused on redefining what modern healthcare feels like—more human, more connected, and designed around the needs of today’s patients.
Education
Chapman University
Master of Business Administration (M.B.A.), Organizational Leadership
2012 — 2014
University of California, Riverside
Bachelor's Degree, Computer Science
1997 — 2002
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