John Paul Strong

About John Paul Strong

John Paul Strong serves as the owner and operator of Strong Automotive, an automotive advertising agency in Birmingham, Alabama. In addition to leading the agency, John Paul is an owner of Hunter Ford, located in Marion, Indiana. In 2004, John Paul founded the version of Strong that exists today. He has grown the agency from its original 8 employees and 12 clients to today’s figures of more than 150 full-time employees and over 400 dealer clients. The company has received numerous accolades for workplace satisfaction and holds the prestigious Google Premier Partner title. Additionally, Strong has forged exclusive partnerships with Meta, ESPN, and nationwide media conglomerates to secure premium features and availability for its clients.Armed with the acumen gained from decades in the automotive industry, John Paul became an owner of Hunter Ford in December of 2022. He continues to serve as Strong’s top executive and has mobilized the agency’s resources to actualize a successful rebrand of the Ford dealership. In addition to day-to-day agency and dealership leadership, John Paul authors the Next Day Traffic series of blogs, with more than 1,500 automotive-focused articles published to date. He has also authored three editions of the Next Day Traffic book. His career success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40.” In 2018, John Paul was named CEO of the Year by the BBJ.John Paul earned a bachelor’s degree in communication studies and advanced public speaking from the University of Montevallo. John Paul is also a namesake donor of the university’s new communication building, Strong Hall. Once in the workforce, John Paul went on to further his education via Harvard Business School’s Executive Education Program.A resident of Birmingham, Alabama, John Paul and his wife, Amy, live with their four children – Lilly Grace, Anne Charlotte, Hudson, and Ford.

Experience

1. Owner

   Strong Automotive

   Jul 2004 — Present

   Strong Automotive is a privately-owned full-service automotive advertising and marketing company focused on partnering with individual automotive dealerships across the United States. Our expertise is planning, our strength is experienced people empowered with the tools and the drive to develop and perfect innovative processes necessary to produce next day traffic – the lifeblood for survival in one of the most competitive retail arenas. Our growth since 2004 can be attributed to our ability to provide each dealer with a specific plan that integrates traditional media as well as the rapidly emerging digital media. We create everything in-house ranging from direct mail to production. This asset allows for both the highest quality end-product as well as the ability to instantly respond when either a special opportunity or an urgent need arises.Within the planning process, our focus is on attaining and analyzing all research material available to the automotive market, especially buyer behavior which is in a state of constant flux. We understand and utilize multiple avenues to reach the individual dealer’s market. Our reputation as aggressive negotiators who deliver extremely high ROI for each and every media dollar is well-earned. The passion to consistently exceed expectations for innovation and execution has created valued stability with our current clients as well as generating prospective clients inquiring of our services.

Education

• University of Montevallo

  BS in Communication Studies / Advanced Public Speaking, Minor in Pre-Law

  1998 — 2002

Skills

• Sem
• Google Adwords
• Customer Retention
• Ppc
• Brand Development
• SEO
• Advertising
• Website Development
• Marketing
• Web Analytics
• Integrated Marketing
• Social Media Marketing
• Digital Strategy
• Online Marketing
• Marketing Strategy
• Creative Direction
• Google Analytics
• Media Planning
• Management
• B2b
• Direct Marketing
• Interactive Marketing
• Account Management
• Automotive
• Marketing Communications
• Facebook
• Blogging
• Lead Generation
• Customer Acquisition
• Online Advertising
• Direct Mail
• E-Commerce
• Media Buying
• Copywriting
• Web Design
• Advertising Sales
• Mobile Marketing
• Email Marketing
• Online Reputation Management
• Automobile