John Paul Costa

Experience

1. Manager - Branding & Communication

   Flipkart

   Sep 2014 — Present · Bengaluru, IN

   Developed advertising and PR campaigns, as well as sale events by leading an in-house design team comprising of 14 individuals (content and art).• Analyzed market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures.• Prepared work plans, established marketing strategy, conducted evaluation and control via reports.• Created, developed and implemented Healthcare product brand awareness and campaign.• Accurately predicted consumer wants and needs consistently with 100% positive response rate.• Spearheaded development of media initiatives and advertising (digital & offline), creating budgets and overall marketing plans. Pitch presentations to upper management and administer and oversee project from beginning to end.• Conducted comprehensive competitive analysis, recommending adjustments to company initiatives in response to market trends ensuring company continued to maintain competitive edge.• Developed packaging and merchandising displays and promotional plans to support new and existing products.• Collaborated with marketing and sales team to create compelling and engaging sales support material to enhance sell-in and pull-through of products and promotions.

Skills

• Brand Management
• Marketing Strategy
• Marketing
• Management
• Brand Awareness
• Competitive Analysis
• Market Planning
• Sales
• Advertising
• Market Research