John Papageorge

About John Papageorge

I\'m a results-driven content creation strategist and developer who has shaped the messaging of some of the biggest names in technology, including Autodesk, Cisco, Hewlett Packard, Oracle, and IBM, to improve their marketing and lead generation campaign strategies. I specialize in creating a wide range of collateral marketing materials, including sales collateral, website copy, webinars, sales presentations, brochures, white papers, data sheets, case studies, newsletters, and videos. Ultimately, I am an entrepreneur who uses words to grow a business. I have written articles on that intersection of culture and technology for The New York Times, Rolling Stone, San Jose Mercury News, Washington Post, LA Times, Wired.and Marvel, Dark Horse Comics, and The Onion. Specialties: Solid product marketing background, successful nurturing, and ABM campaign track record.

Experience

1. Head of Content Marketing

   Media Overdrive

   Jan 2020 — Present · San Francisco, CA, US

   Media Overdrive is a content marketing and lead generation campaign consulting agency for security, machine learning, AI, and medical technology.KENTIK• Partnered with product marketing and executives to establish a strategic and structured editorial framework that supported a consistent Kentik narrative.• Partnered and collaborated with SMEs to write video scripts, white papers, eBooks, blogs, and articles that amplified Kentik\'s key security value proposition.SKYBOX SECURITY*Established corporate blog, relaunched the website, and wrote high-profile security reports.GONGRedefine the company\'s story to highlight how we help transform revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth.CHORUS.AICreated go-to-market campaign strategy to highlight the company\'s key technical advantages and customize that message across industries and personas. OMNICELL• Launched, ghostwrote, and managed the Omnicell blog as well as owned the corporate editorial calendar. • Worked closely with cross-functional stakeholders to create a content framework to support overarching campaigns, themes, and thought leadership stories that mapped to Omnicell\'s suite of automation and intelligence solutions.• Partnered with product marketing team leaders to evolve Omnicell\'s commodity business message into a larger more impactful data intelligence story.LOBEstablished Lob\'s corporate best practices for highly structured and strategic nurturing and ABM campaigns• Collaborated with Lob\'s marketing teams to develop podcasts, case studies, and videos.• Ghostwrote Tier 1 bylines for publications, such as Forbes.

Education

• University of Wisconsin-Madison

  BS, Journalism, Electrical Engineering

Skills

• Demand Generation
• Product Marketing
• Saas
• Strategic Partnerships
• Direct Marketing
• Management
• Lead Generation
• SEO
• Marketing
• Skin Care
• Scuba Diving
• Bird Watching
• Start-Ups
• Go-to-Market Strategy
• Product Management
• Software as a Service (Saas)
• Digital Marketing
• Mobile Devices
• Marketing Strategy
• Strategy
• Search Engine Optimization (SEO)