John Pankow

Associate Marketing Manager @Cox Automotive Inc.

Lead strategic planning, execution, and optimization of integrated digital marketing campaigns across Google Ads, Salesforce Marketing Cloud, SMS, WordPress, LinkedIn, Facebook, and Google Analytics• Translate business objectives into data-driven marketing strategies supporting acquisition, onboarding, and customer engagement initiatives for Inventory and Financial Solutions groups• Architect and manage automated lifecycle email journeys using dynamic data extensions, segmentation logic, and behavioral triggers• Analyze cross-channel campaign performance, attribution trends, and engagement data to deliver actionable insights and executive-ready reporting• Partner cross-functionally with internal marketing teams, agencies, and vendors to align creative strategy, targeting frameworks, and campaign execution• Establish and standardize campaign governance, QA processes, and marketing automation best practices to improve scalability and operational efficiency• Provide strategic input on go-to-market planning, audience segmentation, and channel mix optimization for upcoming initiatives• Oversee development, proofing, and deployment of digital marketing assets including newsletters, promotional campaigns, and landing page experiencesciency