John Urban
Marketing | Finance | Engineering
- Role
- Marketing at Union Pacific Railroad
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About John Urban
Capable general manager skilled in finance, marketing, data science, engineering, manufacturing, supply chain and logistics. Economics, capital markets and investing are a personal passion - Recently, I\'m fascinated by evolutionary psychology and intersexual dynamics, especially as they influence population growth, which is a key driver to economic growth.
Experience
Marketing
Jul 2012 — Present · Omaha, NE, US
Premium Group – Intermodal Auto Parts Marketing * Responsible for planning, pricing and reporting on $700M annual revenue business segment * Implemented a more efficient, tariff-based market approach and eliminated more than 50 private documentsPremium Group – Market & Resource Planning * Coordinated planning and reporting process for $6B intermodal & automotive business segments * Commercial responsibility for business intelligence tools (MSAS Cubes, Tableau dashboards)Premium Group – International Intermodal Marketing * General marketing of intermodal transportation of ocean going containers, a $1.5B business segment & 1 direct report * Developed and implemented a network-based pricing strategy, optimizing freight balance and asset utilizationIndustrial Group – Paper Marketing * General marketing of newsprint, printing paper and scrap paper in box cars, a $100M business segment * Implemented new pricing strategy delivering 3% volume, 7% revenue & 12% contribution growth in first yearIndustrial Group – Market & Resource Planning * Coordinated business intelligence development (Oracle BI) & 1 direct report * Developed tool to address complex, multi-party transactions, translating market plans to customer sales goals
Education
Missouri University of Science and Technology
BSME, Mechanical Engineering
1994 — 1996
University of Miami
MSIE, Industrial Engineering
1997 — 1998
Carnegie Mellon University - Tepper School of Business
MBA, Strategy, Finance & Accounting
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