John Urban

Marketing | Finance | Engineering

Role
Marketing at Union Pacific Railroad
Location
Omaha, NE, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About John Urban

Capable general manager skilled in finance, marketing, data science, engineering, manufacturing, supply chain and logistics. Economics, capital markets and investing are a personal passion - Recently, I\'m fascinated by evolutionary psychology and intersexual dynamics, especially as they influence population growth, which is a key driver to economic growth.

Experience

  1. Marketing

    Union Pacific Railroad

    Jul 2012 — Present · Omaha, NE, US

    Premium Group – Intermodal Auto Parts Marketing * Responsible for planning, pricing and reporting on $700M annual revenue business segment * Implemented a more efficient, tariff-based market approach and eliminated more than 50 private documentsPremium Group – Market & Resource Planning * Coordinated planning and reporting process for $6B intermodal & automotive business segments * Commercial responsibility for business intelligence tools (MSAS Cubes, Tableau dashboards)Premium Group – International Intermodal Marketing * General marketing of intermodal transportation of ocean going containers, a $1.5B business segment & 1 direct report * Developed and implemented a network-based pricing strategy, optimizing freight balance and asset utilizationIndustrial Group – Paper Marketing * General marketing of newsprint, printing paper and scrap paper in box cars, a $100M business segment * Implemented new pricing strategy delivering 3% volume, 7% revenue & 12% contribution growth in first yearIndustrial Group – Market & Resource Planning * Coordinated business intelligence development (Oracle BI) & 1 direct report * Developed tool to address complex, multi-party transactions, translating market plans to customer sales goals

Education

  • Missouri University of Science and Technology

    BSME, Mechanical Engineering

    1994 — 1996

  • University of Miami

    MSIE, Industrial Engineering

    1997 — 1998

  • Carnegie Mellon University - Tepper School of Business

    MBA, Strategy, Finance & Accounting

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John Urban — Marketing at Union Pacific Railroad in Omaha, NE, US | Unifers