John Noonan

About John Noonan

Accomplished VP of Marketing with over 25 years of experience driving innovative marketing strategies and delivering exceptional results. Demonstrates expertise in digital marketing, creative execution, brand management and customer engagement. Proven track record in leading cross-functional teams to develop and execute comprehensive marketing campaigns with creative assets that enhance brand visibility and drive revenue growth. Adept at leveraging data analytics to inform strategic decisions and optimize marketing performance. Strong communicator and leader, committed to fostering collaborative environments and achieving organizational objectives through strategic marketing initiatives.Expertise includes marketing operations, integrated marketing strategy, marketing technology, creative direction, marketing production, event marketing, website strategies, UX/UI, market analysis, sales support, search marketing, content marketing, email marketing, marketing automation, and marketing analytics.Software experience includes Salesforce, Salesforce Marketing Cloud, Pardot, Semrush, Bynder, Improvado, Stensul, Monday, Hubspot, Beamery, Sitefinity, Seismic, Conductor, Altru, Sprinklr, WordPress, MailChimp, Drupal, WooCommerce, Magento, Shopify, Constant Contact, Campaigner, Google Analytics, Umbraco, Adobe Creative Suite, Unbounce, Microsoft Office, and more.

Experience

1. VP, Marketing Operations, Digital Marketing & Creative Services

   Assurant

   Jan 2024 — Present · US

   Leading a team of 56 marketing AVPs, directors, managers, designers, copywriters, and specialists. Managing the digital marketing, creative services, marketing operations, marketing production, and meeting planning teams. Preparing and managing 5 team budgets, saving over $1 million through optimized program spending and budget reductions. Providing business development support and enablement resources to numerous lines of business. Analyzing and implementing new marketing processes and workflow systems. Managing and adding to our AI-driven Martech stack. Responsible for more than a 30% increase in team production through improved tools and processes.

Education

• Penn State University

  Bachelor of Science (BS), Marketing

  1995 — 1999

• University of Maryland - A. James Clark School of Engineering

  Master's degree, Master of Technology Entrepreneurship & Corporate Innovation

  2016 — 2017

Skills

• Art Direction
• User Interface Design
• Mobile Internet
• Advertising
• Website Development
• Flash
• Css
• Search Engine Optimization (SEO)
• E-Commerce Consulting
• Web Development
• SEO
• Leadership Development
• Web Analytics
• E-Commerce
• Integrated Marketing
• Content Management Systems (Cms)
• User Experience
• Sem
• Wordpress
• Web Project Management
• Layout
• Leadership
• Interaction Design
• Online Marketing
• User Interface
• Online Advertising
• Information Architecture
• Graphic Design
• Dreamweaver
• Interactive Marketing Strategy
• Email Marketing
• Google Analytics
• Creative Direction
• Digital Strategy
• Cascading Style Sheets (Css)
• Cms
• Web Design
• Usability