John Nichols
Senior Director- Northwest Contract Sales @GE Appliances, a Haier company
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WORK HISTORY
Senior Director- Northwest Contract Sales @GE Appliances, a Haier company
Denver, CO, US
Lead team of sales managers across 11 states in the NW US to help distributors, builders, developers, property managers and hotel/motel customers add value to their projects and businesses with home appliances.
EDUCATION
Indiana University - Kelley School of Business
Bachelor's Degree, Marketing; International Business
SKILLS
ABOUT JOHN NICHOLS
A strategic, commercial leader driving corporate growth by developing product lines, sales teams, and partnerships that impact bottom-line profits through acceleration of sales revenue, new business development, keen branding strategies, and new products and service innovation.PERSONAL BRAND: Passionate & Inclusive Builder of People, Teams, and Customers. 15-year career with GE and GE Appliances includes the following highlights: Directed sales and marketing for flagship Monogram brand; grew share in strategic categories 1-2 pts by driving multi-unit, package solutions to consumers. Implemented distinctive, multimillion-dollar national advertising campaign by building pipeline of 2K designers across the country in key metro markets to drive Monogram product experience. Earned 2015 Folio Marketing Award for Sponsored Event and the GE Appliances Rocky Award for Advertising Excellence. Designed and implemented strategic investment in Design Centers to develop and operate showrooms and programs in major US markets. Directed commercial strategy for water filtration business from market development to end-user communication. Drove internal, supplier, and customer teams to execute transition of new technology platforms for growth; created partnership for brand integration; and developed strategy that landed private label SKUs for Sears (Kenmore) and Home Depot (HDX). Received GE Appliances External Focus Award for coordinating and leading a team volunteer event at Neighborhood House. Team placed 15 tons of river rock in landscaping beds, trimmed shrubs and bushes, and mulched landscaping in one day event.
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