John Murray
CEO at jmurrayathletics
- Role
- Chief Executive Officer at Jmurrayathletics
- Location
- Schenectady, NY, US
- LinkedIn followers
- 500 followers
About John Murray
Founder and CEO of Jmurrayathletics, your home for athletics, health, and travel…
Experience
Chief Executive Officer
Jan 2017 — Present · Schenectady, NY, US
As Founder & CEO of JMurrayAthletics I lead a lean, multidisciplinary team that produces high-impact sports media — event coverage, podcasts, short-form video, training guides, and travel-for-athlete content. I manage product and app development, coordinate marketing and social campaigns, build brand partnerships, and oversee web and content operations to grow audience engagement and monetize content across platforms- Lead end-to-end strategy and operations for JMurrayAthletics: editorial calendar, product roadmap, and business development- Manage cross-functional teams (editors, producers, developers, designers, photographers/videographers) and coordinate project timelines, budgets, and deliverables- Oversee app and website development — define requirements, prioritize features, and work with engineers on UX, performance, and analytics- Direct social media strategy and content distribution (YouTube, Instagram, Facebook, Pinterest, LinkedIn, X), optimizing hooks, thumbnails, and metadata for CTR and retention- Produce and scale live event coverage and livestreams for regional MMA, BJJ, boxing, and endurance events — logistics, crew ops, and sponsor integrations- Lead product development: digital products (photo collections, streaming packages), VIP subscription offerings, and sponsored content- Build strategic partnerships and sponsorship deals with gyms, promoters, tourism partners, and brands; pitch media kits and manage deliverables- Define KPIs, run performance analysis (audience growth, engagement, monetization), and iterate content/product strategy based on analytics- Hire, mentor, and develop talent; create workflows and SOPs that enable repeatable, scalable content production.Ensure brand consistency, editorial integrity, and compliance with legal/partner requirements.
Education
Albany BOCES Vocational Education
1 year Certificate
2011 — 2012
Schenectady County Community College
Associate’s Degree
2014 — 2016
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