John Mixon

About John Mixon

A wide range of experience – A track record of success. Marketing, finance, strategy, team builder, and consultant. B2B and B2C. International and domestic.As a marketer, I\'ve supported 4 highly recognizable brands (Mike’s Hard Lemonade, Microsoft, T-Mobile, and Amazon). I built mobile acquisition programs that drove $80MM in incremental customer lifetime value. I\'ve provided brand development guidance at Mike\'s that helped grow an already recognizable CPG brand by 60% over a 5-year period. At T-Mobile I started a new marketing capability in direct consumer acquisition marketing and grew that business to $8.3M in 1 year. I also designed and implemented annual planning, business intelligence & reporting capabilities supporting the $12B postpaid portion of that business.As a finance leader, I built an integrated planning process that brought all functional areas of the business together towards a common goal. I developed and implemented a strategic planning process that drove long-term success. And I designed and implemented a scorecard & management system for implementing strategy in the organization.I have experience designing, selling, and implementing ideas within organizations. I\'ve built new teams and capabilities that led directly to wholesale and retail sales growth. And I’m experienced at managing and navigating at all levels in an organization to achieve results.I am passionate about being a catalyst for success through direct action, building positive relationships, and innovative thought leadership.Specialties: Long-term Strategic Planning, Team Building, Annual Integrated Planning, Brand Development, Behavior-Changing Analytical Insights, Contract & Vendor Management, Client Management, Project Management, Internal Communications

Experience

1. Sr Director, Cpg Analytics

   TELUS Agriculture & Consumer Goods

   Jan 2022 — Present · Seattle, WA, US

   Helping great people, brands, and companies get exactly the right market insights, to the right people at the right time to help them grow. We provide a proven, structured approach that delivers results across marketing, sales, and executive leaders for growing brands.

Education

• Webb Institute of Naval Architecture

  BS, Naval Architecture / Marine Engineering

  1993 — 1997

• UW Foster School of Business

  MBA, Marketing / Entreprenuership

  2001 — 2003

Skills

• Project Management
• Data Analysis
• Sales
• Vendor Management
• Marketing
• Leadership
• Strategic Planning
• Business Process
• Competitive Analysis
• Analysis
• Start-Ups
• Mergers & Acquisitions
• Program Management
• Strategy
• Process Improvement
• Analytics
• Internal Communications
• Customer Relationship Management (Crm)
• Cross-Functional Team Leadership
• Crm
• Forecasting
• Business Analysis
• Product Management
• Budgets
• Business Intelligence
• Business Planning
• Project Planning
• Management
• Team Building