John McFarland

About John McFarland

I design digital experiences that resonate—with real people, in the real world. With over a decade of experience across brand, product, and storytelling, I thrive at the intersection of emotion and utility. My strength lies in shaping creative visions that modernize clunky systems, elevate the customer journey, and make teams feel proud of the work they put out.I’m not here to just push pixels—I bring structure to chaos, clarity to ideas, and heart to experiences. My best work happens when I can collaborate across functions, connect big ideas to user needs, and guide projects with purpose.Right now, I’m looking to take the next step into a more visionary or lead-level role—where I can help shape meaningful, high-visibility work that makes a lasting impact.

Experience

1. Digital Designer

   Lowe's Companies, Inc.

   Mar 2022 — Present · Mooresville, NC, US

   Led the redesign of customer journeys, increasing engagement by 30%.• Spearheaded PRO customer segmentation strategies, enhancing personalized experiences.• Developed scalable Figma design systems, improving efficiency and team collaboration.• Championed cross-functional collaboration, ensuring brand consistency and business alignment across departments.• Designed interactive landing pages and digital experiences, optimizing conversion rates and engagement metrics.• Created automated workflow processes, reducing design iteration time and improving production timelines.

Education

• The Art Institutes

  Bachelor of Fine Arts (B.F.A.), Graphic And web design with a concentration in graphic design

  2012 — 2015

Skills

• Adobe Photoshop
• Layout
• Graphic Design
• Page Layout
• Poster Design
• Microsoft Office
• Photoshop
• Photography
• Adobe Illustrator
• Adobe Creative Suite
• Customer Service
• Logo Design
• Illustrator
• Commissioned Art
• Posters
• Apparel
• Social Media
• Powerpoint
• Indesign
• Advertising
• Brochures
• Web Design