John McCabe
Digital and Marketing Team Leader @Sefton Council
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WORK HISTORY
Digital and Marketing Team Leader @Sefton Council
I provide vital support to the Corporate Communications Manager, using research and evidence to develop digital and marketing strategies that ensure digital marketing activity is in line with Sefton Council\'s strategic priorities, and are consistently delivered to a high standard. My main areas of responsibility are coordinating colleagues to developSefton Council website, in respect of content quality and ease of access (supporting Sefton\'s ICT and Digital teams), and working alongside the Corporate Communications Manager and Communications Leader to develop and deliver Sefton Council\'s social media strategy.
EDUCATION
Liverpool John Moores University
Master's degree, Marketing
SKILLS
ABOUT JOHN MCCABE
With over a decade of experience, I am a creative cross-channel marketing and communications professional, with a passion for digital communications. Playing a leading role in Sefton Council\'s Framework for Change, working with colleagues to improve the authority\'s digital communications and platforms, including social media channels, I also oversee and manage successful campaigns from concept to delivery. A strategic thinker who delivers measurable, sustainable marketing and communications, enabling clients and colleagues to get the most from their brand and their service in the short, medium and long term. Adept at using the full marketing mix, I have strong competencies in the following areas- Website commissioning, development and management- Social media management including strategy, content creation, reporting and analysis- Writing and delivering cross channel marketing plans and strategies- Campaign design and delivery- Project management- Brand management - Internal communications- Advertising, including social media, digital and print- Copy writing for social media, websites, blogs, press, PR, advertising, newsletters, email marketing and internal communications - Event organisation and promotion - Mentoring and person developmentI am excited about the role digital marketing and data will continue to play in creating informed, creative campaigns that benefit organisations and customers.
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