John Martino

About John Martino

I\'m the author of \"ARMBAR: The Leverage Blueprint for Sales Mastery,\" an Amazon #1 Bestseller on systematic deal qualification for B2B sales teams.Nearly 20 years in tech. 15+ years in enterprise sales, nearly 10 in leadership at Oracle, Salesforce, SAP, HPE, and other leading software companies. Before tech, I was an attorney with my own practice.I\'m also a first-degree Black Belt in Brazilian Jiu-Jitsu with over 17 years of training.All three careers taught me the same principle: leverage beats effort. Better positioning beats working harder.That insight became the ARMBAR Sales Methodology. Published in 2025 (ISBN: 97••••••••47), it\'s a systematic qualification framework based on leverage principles from BJJ. Amazon #1 Bestseller. Companies that implement it fully see significant improvement in forecast accuracy.In 2025, I founded Ricavvo to bring enterprise-quality solutions to startups and small businesses. We accomplish this in five ways:Complete Sales Team Solution (RevenueEdge)- We provide the actual salespeople (SDRs, AEs, leadership) for startups who can\'t afford full-time hires. Battle-tested Fortune 500 professionals. Your sales team without the hiring risk or overhead.Professional NextJS Websites - Enterprise-quality websites for businesses that need fast, modern solutions. NextJS sites that load in under 2 seconds, mobile-first, optimized for Google and AI search engines.LeverEdge (AI Sales Coach & CRM)- CRM alternative for startups. Talk to it like a human, it understands and updates your deals. AI coaching built in. 2-minute setup instead of 3-6 month Salesforce implementation. Works standalone or integrates with existing CRMs.Complete B2B Marketing (MarketEdge)- Full B2B marketing infrastructure. Social media management (LinkedIn, X, Facebook, Instagram, YouTube). Content creation, PR services, brand strategy, and competitive analysis. All tailored for B2B audiences.ARMBAR Corporate Training - 1-3 day intensive programs with simulations and roleplay. Companies that implement ARMBAR fully see significant forecast accuracy improvement. Subscription model available for ongoing refreshers.Enterprise expertise. Startup execution.Let\'s connect if you\'re:A startup founder needing a complete sales teamRunning B2B sales and want to improve forecast accuracyBuilding a company and need better sales tools than spreadsheetsScaling a business and need a professional website that generates leadsOr if you want to talk about sales, startups, or Brazilian Jiu-Jitsu.

Experience

1. Founder

   Ricavvo, Llc

   Jan 2025 — Present

Education

• Seton Hall University School of Law

  Doctor of Law (J.D.), Law

  2001 — 2004

• Rutgers University

  Bachelor of Arts (B.A.), History

  1997 — 2001

• Rutgers University

  Bachelor's degree

Skills

• Software Licensing
• Sales
• Analytics
• Contract Law
• Saas
• Oems
• Software Industry
• Software as a Service (Saas)
• Cloud Computing
• Crm
• Salesforce.com
• Sales Enablement
• Business Alliances
• Business Intelligence
• Customer Relationship Management (Crm)
• Isv
• Oem Negotiations
• Account Management
• Software Solution Sales
• Enterprise Software
• Oem Contracts
• Solution Selling
• Partner Management
• Management