John-Mark Hazzard
Paid Media Specialist | Meta Ads and Google Ads Expert🚀
- Role
- Lead Paid Media Specialist at Advirtis
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About John-Mark Hazzard
I’m a performance-driven Paid Media Strategist with 7+ years of experience managing and…
Experience
Lead Paid Media Specialist
Feb 2025 — Present
Develop and implement effective advertising strategies for Google Ads, Amazon, Bing Ads, LinkedIn Ads,TikTok Ads, Programmatic advertising, and Meta Ads (Facebook and Instagram).• Conduct thorough research on keywords and audience targeting for various advertising platforms.• Set measurable goals to track and demonstrate marketing improvements.• Monitor daily performance metrics to evaluate the effectiveness of advertising strategies.• Collaborate closely with other marketing professionals to align goals and strategies.• Manage the overall advertising strategy across search and social platforms.• Optimize ad content and landing pages to maximize click-through rates and conversion rates.• Prepare and present comprehensive performance reports using relevant metrics and KPIs.• Conduct virtual meetings with agencies and clients to present advertising findings and metrics.• Plan, create, and manage PPC and Social Ad campaigns across various channels.• Conduct keyword research and effectively manage bidding by adding PPC keywords and negativekeywords.• Optimize bidding at different levels, including keyword, placement, device, geographic, demographic, andothers.• Perform daily account management of PPC and Social Ad campaigns, ensuring adherence to ad spendbudgets and maintaining important metrics.• Write compelling ad copy to enhance click-through rates and conversion rates.• Generate performance reports analyzing campaign trends, goals, opportunities, and key performanceindicators.• Stay up to date with search engine and PPC industry trends.• Integrate and configure tracking tools such as Google Analytics and Google Tag Manager to track campaignperformance and user behavior.• Editing or crafting social creative in Canva as needed• Lead strategy and collaborate with junior ad specialist for overall performance• Work with our creative vendors to offer better ad graphics for our partners
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