John L. Cochrane

About John L. Cochrane

Vice President of Sales and Sales Director with over 15 years\' experience as leader in the consumer goods and food-service industries. Continually meeting and exceeding territory and sales growth by implementing strategic and profitable sales goals and programs. Director of Sales| Regional VP of SalesEmail: n••••••••@aol.comDeveloping relationships and growth strategies with channel partners, wholesalers and allied sales brokers and sales representatives has allowed for increased distribution with a decrease in sales related expenses. Implementing standardized operating procedures for sales processes, forecasting and budgeting. Educating, mentoring and change management for sales representatives has allowed greater profitable growth. Experience with adding wholesaler and channel partners has allowed greater market representation and opportunities for end user customers. Monitoring of channel partners purchasing needs and pricing while enforcing minimum orders and transportation costs.Core Competences:• Sales Management• Sales Team Management• Forecasting and Budgeting• P&L analysis• Personnel Development• Regional/ Territorial Management• Entrepreneurial • Contract Bidding• Problem Solving• Pricing analysis• Training and mentoring Career Highlights:• Reduced spending on an $80K annual equipment spend to under $20K for two years. Total savings over $120k.• Grew expansion territory from initial 30K gallons to 80K gallons within two years.• Added over 7 new distribution partners/channel partners to cover area expansion and growth.Please contact me at 60••••••29 with any inquires.

Experience

1. VP of Sales

   Gifford\'s Ice Cream

   Jan 2023 — Present

   Managed sales team through an operational crisis, maintaining customer base and sales force during a 3-year production reduction due to a fire.• Achieved consistent year-over-year sales growth of at least 15% while cutting direct costs by over 25%.• Renegotiated CRM software, achieving savings over 50%.• Developed and expanded business through a new mid-Atlantic wholesaler, doubling revenue in two years.• Gained two new sub-distributors, enhancing market penetration.• Strategically planned and executed price increases to maintain profitability.• Discontinued an equipment program while still achieving annual savings of Developed career progression paths, promoting one employee to lead the retail market and securing salary increases for the team by over 15%.• Reduced annual recurring direct customer spend by 25%.• Led the creation of the first-ever Standard Operating Procedures (SOPs) for the sales force.• Maintained and expanded relationships within the Broker network.

Education

• Plymouth State University

  Masters

• Plymouth State College

  BA

Skills

• Territory
• Key Account Development
• Fundraising
• Sales Management
• Account Management
• New Business Development
• Powerpoint
• Customer Relations
• Consultative Selling
• Public Speaking
• Microsoft Office
• Negotiation
• Coaching
• Public Relations
• Cold Calling
• Business Planning
• Business Strategy
• Solution Selling
• Management
• Microsoft Word
• Sales
• Sales Operations
• Selling
• Business Development
• Customer Service
• Microsoft Excel
• Team Leadership
• Retail
• Merchandising
• Strategy
• Nonprofits
• Bagpipes
• Customer Relationship Management (Crm)