John Klocko
Manager of Coverage and Content at WPXI-TV (Cox Media Group)
- Role
- Manager of Coverage and Content - Wpxi-tv at Cox Media Group
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About John Klocko
Dynamic and visionary leader with over 14 years of experience in content management, team leadership, talent development, and strategic growth for broadcast and digital platforms. Proven track record of driving innovative content strategies, achieving record-breaking audience engagement, and leading high-performing teams. Passionate about fostering creative, digital-first journalism and delivering impactful, community-focused content. 2025 Fellow of the Carole Kneeland Project for Responsible Journalism. Two-time Regional Edward R. Murrow Award winner. Four-time Regional Emmy Award winner. 12-time Regional Emmy Award nominee.
Experience
Manager of Coverage and Content - Wpxi-tv
Aug 2021 — Present · Pittsburgh, PA, US
Serve as #3 news manager. Oversee content creation and distribution across all digital and broadcast platforms.• Manage 14 direct reports to gather, curate, and distribute content across broadcast, digital, and social platforms; meet one-on-one with employees monthly to mentor and guide in reaching each individual’s professional goals. • Lead daily editorial meetings with news producers, reporters, and promotions staff, and heavily influence story selection, placement, and tease strategy.• Regularly approve reporter package scripts, topicals, show scripts, supers, and digital copy.• Strategized layout, structure, and content plan to launch a 4:00 p.m. newscast to align with market competitors; this show has become the #1 newscast in the market’s time period across several critical ratings books. • Serve as the chief digital strategist responsible for implementing daily and long-range plans to increase digital metrics.• Provide daily, weekly, and monthly assessments of digital content performance to ensure continued audience and subscriber growth, measure success of content in target demographics, and improve user experience.• Develop SEO, content distribution, and social media strategies based on internal company analytics, social media insights, latest media research, and industry trends.• Work closely with fellow broadcast managers as well as the creative services and sales departments to meet goals and key performance indicators for digital traffic, television ratings, marketing, and revenue.• Research, plan, and organize digital content, social media strategy, and broadcast coverage for major events, including investigative and special reports, elections, and other station/brand initiatives.• Create and implement strategic action plans specific to newsgathering operations and overall content management.• Develop in-depth coverage plans for major local & national stories for television and digital platforms.
Education
Robert Morris University
Bachelor of Arts - BA, Communication
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